Ben Shin

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Cutting Edge Webinars: Knowledge at the Low, Low Price of Nothing

Posted by Ben Shin on Oct 30, 2015 3:10:58 PM

Are you someone who seeks, nay, thirsts for knowledge? Are you someone who actively searches for new exciting information to better your orthodontic practice? Are you beginning to think about how to start or integrate into a practice? Do you like doing all of that stuff without having to change out of your pajamas? Well, I have three letters for you, C.E.W. Cutting Edge Webinars. Ortho2 is presenting orthodontic webinars left and right from some of the smartest voices in the orthodontic scene.

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Topics: CEW, Cutting Edge Webinars, Webinars

So, What is Your Excuse?

Posted by Ben Shin on Oct 26, 2015 9:17:23 AM

by Andrea L. Cook

As the doctor or manager in your practice, you’ll realize pretty quickly that excuses are like clockwork. At the very moment when a report, meeting, or assignment is due, they’ll come pouring in: “I didn’t have time,” “I just have too many other things on my plate right now,” “I never learned how to do that,” and the list of excuses goes on.

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Topics: employees, excuses, management, leadership

Patient Reward Strategies

Posted by Ben Shin on Oct 15, 2015 7:45:35 AM

by Nancy Hyman

As an increasing number of practices opt to not reward for patient referrals, consider maintaining an active referral outreach and incorporating other areas in which patients may be rewarded.

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Topics: Marketing, Referrals, patient rewards, referral rewards, rewards

Boundaries and Policies

Posted by Ben Shin on Oct 9, 2015 10:55:04 AM

by Pat Rosenzweig

When a patient repeatedly cancels or no shows, what's your policy? While that may sound like an easy question to some of you, in many offices I get pitiful looks from the front desk staff when a patient – who has repeatedly missed appointments – insists on another 4 P.M. or Saturday time slot. The pitiful look is because the office has no real policy regarding these instances, and they have many other patients wanting those prime time appointments. I'm completely aware that we never want to upset our patients because we don't want them to leave or speak poorly of the practice. We do however, in all aspects of our life, need to set boundaries. These boundaries in an office not only keep your schedule running properly, but also show your staff you respect them as much as you do your patients. Because I know how much doctors dislike setting these boundaries and making these policies, let me suggest some and you can blame the evil consultants.

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Topics: scheduling, front desk staff, late fees, no shows, missed appointments

Developing a Solid Marketing System

Posted by Ben Shin on Sep 30, 2015 11:02:53 AM

By K. Ryan Alexander

I travel the states implementing management systems in orthodontic practices, large and small. By definition, a system is “a set of principles or procedures according to which something is done; an organized scheme or method.” I have found that many practices are good at absorbing marketing ideas, fewer are good at getting the ideas accomplished, and even fewer are good at developing and fostering a robust marketing program based on multiple united systems.

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Topics: Marketing, scheduling, K. Ryan Alexander, strategy, timelines, goals

Driving Growth With an Observation Program

Posted by Ben Shin on Sep 18, 2015 10:39:12 AM

By Roger P. Levin, DDS

There are still some orthodontists who reject the idea of establishing an observation program. If you’re one of them and not so busy that you’re turning patients away, I think you should reconsider.

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Topics: practice growth, Roger Levin, observation program

Google Maps 3-Pack aka Snack Pack Update

Posted by Ben Shin on Sep 4, 2015 10:26:41 AM

by Mary Kay Miller

As of the first week in August 2015, almost every local search on Google for any business or service, including orthodontics, will return a result with a new 3-pack. The term Snack Pack is also being used in reference to Google’s new Maps area with three results instead of the old 7-Pack with alphabetical rankings of A through G.

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Topics: technology, Mary Kay Miller, google, online marketing, search results, maps

Etc. vs. ETC

Posted by Ben Shin on Aug 31, 2015 10:13:21 AM

by LeeAnn Peniche

I’m often asked what makes an exceptional treatment coordinator. My answer? The etc.

In my mind, and in my experience, the real and vital difference between an excellent TC and an exceptional TC is the etcetera – the above and beyond, the more, the icing on the client-service cake.

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Topics: Orthodontic, treatment coordinator, employees, LeeAnn Peniche

Inspire Your Team to be Great

Posted by Ben Shin on Aug 17, 2015 11:17:26 AM

By Roger P. Levin, DDS

Whether they express it or not, your ortho team members look to you for guidance and inspiration. After all, you are the CEO of the practice. Below are three steps you can take in the next month to motivate the people who work for you: 

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Topics: greatness, office atmosphere, expectations, inspire, practice improvement, motivate

Windows 10 is Here

Posted by Ben Shin on Jul 29, 2015 10:34:28 AM

Windows 10

Today’s the day! It’s been a long winding road for Windows 10, but as of July 29th the newest OS offering from Microsoft is finally here and officially released.

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Topics: windows 10, upgrade, windows, os

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