Brooke Hawke

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Local Business Marketing - Are You In or Out?

Posted by Brooke Hawke on Jun 13, 2019 11:23:21 AM

By Mary Kay Miller

No matter what industry you are in, if you own a business, marketing online is essential to your success. With an average of 475,000 new businesses opening in the United States each month, it is more important now than ever to make sure your orthodontic practice stands out both online and offline. Many orthodontic teams still fail to see the relevance of investing in their online marketing, especially if they consider themselves a patient referral practice. This couldn’t be further from the truth!

In today’s digital marketplace, the first form of contact with any business is no longer the new patient phone call but the Internet. Consumers google your name and begin researching what pops up. Even if they hear your name from friends or family, the Internet is where they find your contact information and more.

Are you proactively delivering your marketing message exactly the way you want it delivered, or leaving it to chance?

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Topics: technology, orthodontic trends, Marketing, orthodontics, Mary Kay Miller, google, online reviews, local search, local business, brand identity, analytics

The Future of Orthodontics

Posted by Brooke Hawke on May 22, 2019 9:33:26 AM

By Roger P. Levin, DDS

“It’s not whether you win, but how you play the game.”

This is a nice sentiment that we’ve all heard about sports but it doesn’t apply to orthodontics, especially when it comes to your practice’s future. In an excellent business book entitled Playing To Win: How Strategy Really Works, a simple method for evaluating the future is boiled down to one brilliant concept: Where will you play and how will you win?

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Topics: technology, orthodontic trends, Marketing, orthodontics, Roger Levin, Social Media, referral rewards, focus areas

The Best Cloud Software Just Got Better - See for Yourself at AAO Booth 2225!

Posted by Brooke Hawke on May 2, 2019 8:06:47 AM

The 2019 AAO annual meeting is just days away, and we’re so excited to see everyone in Los Angeles! We hope that you’ll stop by booth 2225 to see the latest innovations we’ve been working hard on. We have some pretty amazing features in the works that will help your practice run more efficiently. While you are at the show, you will not only get to see these features in action, but you’ll also be able to take advantage of our special pricing. Here’s a rundown of what you can look forward to seeing at the Ortho2 booth!

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Topics: orthodontic practice management, Ortho2, orthodontics, viewpoint, cloud, AAO, Edge, Edge Specialist, edge cloud, Financial Slider, AAO 2019, Edge Proposal, Online Scheduling, Edge Assistant, Amazon Alexa integration

Become Your Own Office Hero With Tools from Ortho2's UGM

Posted by Brooke Hawke on Apr 11, 2019 10:20:55 AM

This year’s Users Group Meeting party was Heroes vs. Villains, and I feel like it couldn’t have been more fitting for the occasion. This theme translated across the entire event by encouraging YOU to become your own office hero. As your choice of practice management software, we work hard to ensure you have the tools you need to keep your practice running smoothly. However, the day-to-day operations, challenges, and success of your practice rest on your shoulders.

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Topics: orthodontic education, Ortho2, orthodontics, Social Media, UGM, users group meeting, networking, team building

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