Brooke Milligan

Recent Posts

Five Ways You Can Protect Your Orthodontic Practice

Posted by Brooke Milligan on Sep 21, 2018 10:14:48 AM

By Roger P. Levin, DDS

Orthodontists are experiencing increased competition and it’s not just coming from other orthodontists. More and more aligner treatments are being offered from general dentists and direct-to-consumer companies. This is having an effect on many orthodontic practices, but there are specific ways to protect the practice and maintain a highly successful future. Consider these five strategies to help protect your practice:

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Topics: Referrals, orthodontics, Roger Levin, treatment coordinator, scheduling, observation program, adult patients

What Edge Specialist Can Do For You

Posted by Brooke Milligan on Aug 27, 2018 9:32:49 AM

Edge Specialist is nearing
its release. And if you don’t have a pediatric dentist in your office, you may wonder how your office will benefit from this new module. Even if you aren’t planning to implement Edge Specialist, there are many changes within Edge Cloud that
have been added to help your practice.

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Topics: Ortho2, cloud, Edge, Edge Specialist, edge cloud

Increasing Referrals through Customer Service

Posted by Brooke Milligan on Jul 6, 2018 11:44:32 AM

By Roger P. Levin, DDS

After you’ve been a practice leader for a number of years, it becomes clear that your best referral source is your patients. Getting patient referrals is an inexpensive and relatively easy way to ensure that your practice has a steady stream of new patients. So what will get patients raving about your practice? From the time a patient walks in the door until they leave, you have the opportunity to impress them and make them feel great. Dentistry is a service industry and how you treat patients is crucial to your success. But providing great customer service isn’t just simply about being nice. In fact, you should start to view customer service as a management system that has a process with clear objectives, which include increasing referrals from current patients.

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Topics: Referrals, orthodontics, Roger Levin, customer service

SLIDE Over or POP in to AAO Booth 1701 to See Features You've Been Waiting For!

Posted by Brooke Milligan on May 1, 2018 9:24:00 AM

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The 2018 AAO annual meeting is just days away, and we’re so excited to see everyone in Washington D.C.! We’ve been hard at work on some new modules at Ortho2 headquarters and can’t wait to show you the new features that will help your practice run more efficiently. Not only will you be able to see these great features at the meeting, but you’ll also be able to take advantage of our special pricing during the show. Here’s what you can look forward to seeing at AAO booth 1701!

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Topics: Ortho2, viewpoint, cloud, Edge, Edge Specialist, Edge Pop, edge cloud, AAO 2018, 3D/2D Image Storage, Financial Slider

When's the Last Time You Backed Up Your Data?

Posted by Brooke Milligan on Mar 30, 2018 1:37:53 PM

Have you ever had that moment of panic when you realize you’ve lost all your important data? Our phones, tablets, and computers have become integral pieces of technology that hold a lot of information and data from our lives. Think about it - how many times a day do you take pictures with your phone or save important data on your computer? We depend so much on technology, however, we forget that accidents happen and all of our files can disappear due to glitches or lost or stolen devices.

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Topics: Ortho2, backup, viewpoint, Edge, data, edge cloud, world backup day

I Had the Time of My Life...at the 2018 UGM!

Posted by Brooke Milligan on Mar 12, 2018 12:52:37 PM

This year was my first year attending the annual Ortho2 Users Group Meeting and it didn’t disappoint! As the Multimedia Marketing Coordinator at Ortho2, I’ve spent a lot of time working on UGM email campaigns, posting on our social channels, and helping design various materials leading up to the event. It was exciting to see the hard work behind the scenes put into action.

I had heard many stories about the meeting from UGM veterans, and I was eager to experience the meeting for myself. Since returning home to Iowa, my brain is still rushing from all the excitement. For those of you who haven’t experienced a UGM yet, here are my top five reasons why you should consider going.

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Topics: Ortho2, Social Media, UGM, users group meeting

Get 'Snap' Happy at the 2018 Users Group Meeting

Posted by Brooke Milligan on Jan 30, 2018 8:53:37 AM

What’s that social media app all the millennials in your office are talking about? You know, the one where you receive a picture and frantically try to absorb it all in 10 seconds before it disappears into oblivion? This handy app is called Snapchat and it’s become a bit of a phenomenon. Forget the old days of clogging up your text message inbox with random pictures you received from a friend, and forget about having to email photos because they’re too large to send via text…you can now send photos quickly and efficiently through Snapchat. And thankfully this app has made some improvements recently that now allow you more time for viewing before the picture or video disappears into that black void in cyberspace. To make snapping even more fun, Snapchat has a variety of filters, text options, drawing tools, and stickers that help you create funny and more personal photos.

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Topics: Ortho2, Social Media, UGM, users group meeting, Snapchat

Get Your Ortho Practice Ready for 2018

Posted by Brooke Milligan on Nov 9, 2017 9:42:41 AM

By Roger P. Levin, DDS

The last two months of the year are always a whirlwind. You’re trying to tie up all the loose ends for this year while looking ahead to the next. It’s like living in two different time periods. And, on the top of that, with all the holiday-related activities going on at the end of the year, it can be tempting to put the practice on autopilot and pick up the pieces in January.

But you don’t want to do that because then you’ll end up getting off to a slow start.

Here are four things to do now that will jumpstart your January:

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Topics: Marketing, orthodontics, Roger Levin, success, goals, new year, planning

The Hidden Patients in Your Practice

Posted by Brooke Milligan on Sep 19, 2017 10:37:29 AM

By Roger P. Levin, DDS

According to a recent AAO survey, 27% of ortho patients in North America are adults. This begs the question… what are you doing to turn parents into patients? Imagine if you could convert 1 in 4 parents to become patients. That would be a nice bump in starts.

While not all parents are candidates for ortho treatment, many in fact are. They’re seeing firsthand what a great job you’re doing with their child. If their teeth aren’t as straight as they would like, they’re thinking about what ortho treatment could do for their smile. 

So how do you get parents to take the next step?

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Topics: orthodontics, Roger Levin, adult patients, parents, family orthodontics

New Survey: Orthodontists Optimistic About Increasing Production

Posted by Brooke Milligan on Aug 15, 2017 10:09:54 AM

By Roger P. Levin, DDS

More than three-quarters of orthodontists (78%) expect to increase practice production this year, according to a recent survey conducted by the Levin Group Data Center.

The past decade has been a tough one for many orthodontists, who have struggled with flat production in face of increased competition from:

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Topics: orthodontics, Roger Levin, increase production

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