Lisa Schuelka

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It All Starts with Marketing

Posted by Lisa Schuelka on Oct 3, 2013 1:53:00 PM

“When it comes to marketing, everything counts.” So begins Dr. Ann Marie Gorczyca’s new book, It All Starts with Marketing: 201 Marketing Tips for Growing a Dental Practice.
Over the past couple of months I have been working with Dr. Gorczyca to move her practice from our original DOS product, OneTouch, to our cloud product, Edge. Working with her was an absolute pleasure and her excitement and passion are contagious. So when I heard she had published her first book I couldn’t wait to dive in, and I wasn’t disappointed.

The book is written specifically for the dental specialty, and yet almost every idea she shares is practical and applicable even to my job today. Dr. Gorczyca divides the book into three sections, focusing on the areas of Internal Marketing, External Marketing, and Relationship Marketing. Each section contains suggestions and actionable ideas for rolling out and implementing her clever tips, proven methods, and common-sense approach.

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Topics: orthodontic practice management, Marketing, Communication

Online Forms: The Unsung Hero of Your Practice Management Software

Posted by Lisa Schuelka on Jun 21, 2013 10:29:00 AM

I have had the fortunate experience in my life to have a wide range of ages between my children – 12 years between my oldest and youngest daughters. And while most people would comment on how great it was to have a built in babysitter (not a chance, too busy with her own activities), it did provide for endless amounts of interesting adventures juggling diapers and dance competitions, teething and formal dress shopping, and among other things, Pull-ups and orthodontic appointments. I took almost 10 years off from Ortho2 to be at home with the two youngest kids, and a lot has changed in our company while I was out.

Since my return, I have been exposed to a lot of new technology and advances in our product from the last decade, and it is all pretty amazing. However, I am convinced from my previous experience as a frazzled stay-at-home mom, Online Forms are the unsung hero of your practice management software. Seriously, where was this magical concept when I was sitting in the orthodontic office filling out lengthy forms trying to find my insurance card, remember my dentist's phone number, my daughter’s last dental appointment, and oh yeah, remind my two-year-old that Thomas the Tank Engine is not allowed to "swim" in Dr. Smith's fish tank?

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Topics: orthodontic practice management, practice management, online forms, mom perspective

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