Shelby Kruse

Recent Posts

The Selling Power of Enthusiasm

Posted by Shelby Kruse on Sep 4, 2013 10:00:00 AM

By Roger P. Levin, DDS

The Great Recession has taught ortho practices that treatment must be sold, not merely presented. As the staff member primarily responsible for the ortho selling process, the treatment coordinator (TC) must learn sales techniques proven effective in the business world. One of the simplest yet most powerful is to project enthusiasm.

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Topics: orthodontics, Roger Levin, treatment coordinators

Send Big Files Using E-mail [from the AAO Tech Talk blog]

Posted by Shelby Kruse on Aug 29, 2013 3:22:00 PM

Somedays other people say it better than you could have said it yourself. So today, we wanted to be sure you caught this great post from the AAO's Tech Talk Blog about the options that exist for transmitting large files when e-mail just won't cut it.  Thanks, Dr. Palomo, for digging into this topic.

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Topics: technology, orthodontics, AAO Tech Talk

Unintended Benefits

Posted by Shelby Kruse on Jul 26, 2013 10:01:00 AM

by Paulette Johnson
I live in California – the Bay Area to be exact. Recently, legislation passed banning plastic grocery bags. Reusable grocery bags are ecofriendly, good marketing tools, more efficient, and – except for the remembering part – just an all-around good idea. Then I had a conversation with a very intelligent man I know who pointed me to an article about the unintended consequences of reusable grocery bags, including the spreading of e-coli bacteria. Yikes…bubble burst! 

But that conversation got me thinking about unintended consequences versus unintentional benefits. Like going paperless in a practice. No paper, no piles, no filing. What could be wrong with that? The reaction you get from many offices when you discuss the paperless office is fear. Genuine fear about losing control, losing patients, losing appointments…losing.  The thought of no paper, while exciting, can also be frightening. How will I know what each patient needs? 

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Topics: orthodontic practice management, technology, orthodontic trends, Paulette Johnson, paperless

Edge Mobile - Take Your Practice Management Software with You

Posted by Shelby Kruse on Jul 17, 2013 11:42:00 AM

Last week Ortho2 released Edge Mobile, a new addition to the Edge management, imaging, and communication platform that provides smartphone and tablet access to Edge practice data.  It's free and immediately available for all Edge clients with Android and iOS devices. Simply search for "Ortho2" in the Android Play or Apple App store and install Edge Mobile.


Setting up Edge Mobile is pretty quick.  Follow these four steps and you'll be up and running in no time. 

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Topics: orthodontic practice management, technology, practice management, Ortho2, Edge Mobile

Happy Birthday Orchestrate!

Posted by Shelby Kruse on Jul 10, 2013 2:06:00 PM

Our friends at Orchestrate Orthodontic Technologies are celebrating their 5th birthday! Check out the message below from President and co-founder Dr. Todd Ehrler.

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Topics: technology, Orchestrate, orchestrate orthodontic technologies, Ortho2 partners, Todd Ehrler

Keep Marketing Communication Contagious

Posted by Shelby Kruse on Jun 10, 2013 1:20:00 PM

by Kayla Hoorelbeke
With the popularity of the paperless office, advances in technology, and the ubiquity of e-mail and social media, orthodontic practices have access to cost-effective options for reaching a multitude of their current and potential patients. Yet while they may be cost-effective, are they marketing-effective?

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Topics: Marketing, Communication, Orthodontic, Kayla Hoorelbeke

Five Ortho Production Drivers

Posted by Shelby Kruse on May 8, 2013 2:26:00 PM

By Roger P. Levin, DDS
In these challenging times for ortho practices, orthodontists and their teams must keep a sharp focus on the sources of production and profitability. Other aspects of practice operation are important, but the five ortho production drivers demand priority attention if the practice is to resist decline and increase production.

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Topics: orthodontic practice management, orthdontics, Referrals, practice growth, Roger Levin, Levin Group

Encouraging Greater Compliance

Posted by Shelby Kruse on Apr 24, 2013 11:08:00 AM

By Roger P. Levin, DDS
Compliance means more than just patients complying with instructions for good oral health care. For efficient practice operation, compliance should be addressed in three other areas as well:

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Topics: orthodontic practice management, Roger Levin, compliance

Time to Retire XP and Microsoft Office 2003

Posted by Shelby Kruse on Apr 11, 2013 10:52:00 AM

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Topics: orthodontic practice management, technology

5 Web and Mobile Site Marketing Tips for Orthodontists

Posted by Shelby Kruse on Feb 15, 2013 9:24:00 AM

by Mary Kay Miller
Make the most of your digital real estate with these 5 tips on website and mobile site marketing for orthodontists.


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Topics: orthdontics, orthodontists, Mary Kay Miller, Internet Marketing

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