It All Starts with Marketing

Posted by Lisa Schuelka on Oct 3, 2013 1:53:00 PM

GorczycaBook

“When it comes to marketing, everything counts.” So begins Dr. Ann Marie Gorczyca’s new book, It All Starts with Marketing: 201 Marketing Tips for Growing a Dental Practice.
Over the past couple of months I have been working with Dr. Gorczyca to move her practice from our original DOS product, OneTouch, to our cloud product, Edge. Working with her was an absolute pleasure and her excitement and passion are contagious. So when I heard she had published her first book I couldn’t wait to dive in, and I wasn’t disappointed.

The book is written specifically for the dental specialty, and yet almost every idea she shares is practical and applicable even to my job today. Dr. Gorczyca divides the book into three sections, focusing on the areas of Internal Marketing, External Marketing, and Relationship Marketing. Each section contains suggestions and actionable ideas for rolling out and implementing her clever tips, proven methods, and common-sense approach.

I work a lot with new grads, fresh out of school and starting their first practice. There are a million decisions to be made in those initial months of building a successful practice, and I think getting the message out about the service they have to provide must be at the top of their list. This book is a must have and I will be recommending it often.

Great marketing doesn’t have to cost a lot of money, or be complicated. Dr. Gorczyca reminds us of the importance of building a real relationship with your community, focusing on a few things each month to excel at, and committing to excellence in the way you interact with your team and your patients.  This book is packed with tips for improving your marketing and communication with your patients, responsible parties, staff, and community making this an excellent resource for new grads and established practices alike.

Each chapter begins with a quote. The quote at the start of Chapter 12 reads: “To find out what one is fitted to do, and to secure an opportunity to do it, is the key to happiness”.

I think Dr. Gorczyca is living this reality and I am so glad she chose to share her ideas with us! 

About the Author

LisaLisa worked as the Systems Consultant for the MSO/MASO territory from 1997 to 2003. After her second child was born in 2003 she made the decision to be at home full time with her growing family. Now, with all three kids in school, including one in college, she is excited to step back in as the Systems Consultant for California, Washington, and Hawaii. 

Topics: orthodontic practice management, Marketing, Communication

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