By Dr. Ann Marie Gorczyca
I once attended a lecture of the Northern California Angle Society of Orthodontists given by the former President of the American Board of Orthodontics, Dr. Raymond M. Sugiyama. Dr. Sugiyama presented beautifully treated cases 10 years, 20 years, and 30 years in retention demonstrating perfect stability of excellent orthodontic results. After hearing this lecture, I decided to send out 10-year retainer check postcards to my patients asking, "Have you been wearing your retainer? Your orthodontist cares."
What happened was amazing. Not only did I see many great retention results and have wonderful reunions with former patients but they also brought in their seven-year-old children for orthodontic evaluations! One of our goals is to have happy, well-treated orthodontic patients for life. A 10-, 20-, or 30- year retainer check postcard program is one way to help you achieve this goal.
We charge an office visit fee for post one-year retention retainer checks. We have found that this is a fee patients are gladly willing to pay for retention of their excellent results. Consider sending out retainer check postcards to 10+ patients and see what happens. The results will be heartwarming.
About the Author
Dr. Ann Marie Gorczyca is author of the book "It All Starts With Marketing - 201 Marketing Tips for Growing a Dental Practice". She is a Diplomate of the American Board of Orthodontics and member of the Angle Society of Orthodontists. Her orthodontic practice is in Antioch, California.