By Roger P. Levin, DDS
As the orthodontist, you play the most important role presentation—deciding what treatment to in caserecommend, offering the doctor’s opinion to parents and adult patients, answering questions, and projecting a strong professional image. But all of this can and should occur within 10–15 minutes. Your treatment coordinator (TC) should be properly trained to take responsibility for the rest of the time in the presentation. Such training should include:
A well-trained TC will minimize your involvement in new patient consults while improving your practice’s close rate. By shifting your time from presenting to actually performing treatment, this TC strategy can dramatically increase production.