By Roger P. Levin, DDS
It’s no surprise that orthodontic fees have always been a factor in parent or patient decision making. However, Levin Group is projecting that fees will become even more important from a competitive standpoint. To aid parents and patients in their decisions, it will be necessary for orthodontic practices to create a highly specific system for communicating value within the new patient experience. Most orthodontic practices feel they already communicate value to the potential new patient, but they now must raise their communications to a higher level. This can only happen if an effective system is designed and unfailingly followed.
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Topics:
Marketing,
orthodontics,
Roger Levin,
COVID-19,
recovery,
strategic planning,
competition,
orthodontic fees,
value
By Roger P. Levin, DDS
The COVID-19 crisis has changed orthodontics and dentistry permanently. One of the biggest effects of the crisis is that dentistry has probably advanced five years in about ten weeks. This means that certain inevitabilities, trends, and market positions have already changed even if supporting data is unavailable and the trends are not yet obvious. As a result, it will never be business as usual again.
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Topics:
Marketing,
orthodontics,
Roger Levin,
COVID-19,
recovery,
strategic planning,
data analysis,
competition
