By Roger P. Levin, DDS

COVID-19 has been a game changer. Practices have had to shut down, use new technologies such as teledentistry, and reopen with new regulations, anxious team members, and concerned patients. As many people have observed, we have officially moved into a new normal.

The good news is that the business model for a successful orthodontic practice remains both unchanged and uncomplicated. Orthodontic practices that have enough people calling for potential consults, making appointments after the consult, and accepting treatment to be successful. It’s really just simple math. Leads + Consults = Starts.

By Joseph Ross, President Ross Orthodontic

Every day headlines report we are nearing the peak of this pandemic; normalcy will return soon. Until that happens, your equipment is sitting doing nothing. Since all offices have been shut down and seeing only emergency cases, the backup of current and existing patient appointments is only building. You don’t want to start seeing patients and immediately have to stop to make repairs due to equipment inactivity. The old adage ‘use it, or lose it’ applies here. Not using your equipment on a daily basis can cause minor problems when you start up again. Be proactive, be prepared, and be ready.