By Roger P. Levin, DDS
The COVID-19 crisis has changed orthodontics and dentistry permanently. One of the biggest effects of the crisis is that dentistry has probably advanced five years in about ten weeks. This means that certain inevitabilities, trends, and market positions have already changed even if supporting data is unavailable and the trends are not yet obvious. As a result, it will never be business as usual again.
Topics: Marketing, orthodontics, Roger Levin, COVID-19, recovery, strategic planning, data analysis, competition
By Roger P. Levin, DDS
In the new reality we are now living in, getting back up to speed is challenging. With little time to prepare, most practices were forced to shut down. As we reopen, new regulations and infection control processes have decreased patient volume, and some patients are hesitant to return due to safety and financial concerns. All of this has the potential to seriously disrupt orthodontic practice production. It may seem like a time to sit back and wait and see what happens, but speed counts in a recovery. And the key to minimizing and mitigating lost production and revenue is to take action–NOW!
Topics: Marketing, orthodontics, Roger Levin, infection control, practice production, COVID-19, recovery, revenue
By Roger P. Levin, DDS
COVID-19 has been a game changer. Practices have had to shut down, use new technologies such as teledentistry, and reopen with new regulations, anxious team members, and concerned patients. As many people have observed, we have officially moved into a new normal.
The good news is that the business model for a successful orthodontic practice remains both unchanged and uncomplicated. Orthodontic practices that have enough people calling for potential consults, making appointments after the consult, and accepting treatment to be successful. It’s really just simple math. Leads + Consults = Starts.
Topics: Marketing, orthodontics, Roger Levin, COVID-19, consults, starts, recovery, leads
By Joseph Ross, President Ross Orthodontic
Every day headlines report we are nearing the peak of this pandemic; normalcy will return soon. Until that happens, your equipment is sitting doing nothing. Since all offices have been shut down and seeing only emergency cases, the backup of current and existing patient appointments is only building. You don’t want to start seeing patients and immediately have to stop to make repairs due to equipment inactivity. The old adage ‘use it, or lose it’ applies here. Not using your equipment on a daily basis can cause minor problems when you start up again. Be proactive, be prepared, and be ready.
Topics: sterilization, orthodontics, orthodontic equipment, orthodontic tools, maintenance, repairs, COVID-19
