Twitter in Orthodontics: The Emperor is Naked!

Posted by Shelby Kruse on Mar 15, 2012 3:07:00 PM

by Dr. Greg Jorgensen

One of my favorite fairytales growing up was Hans Christian Andersen’s “The Emperor’s New Clothes.” It is a story about a gullible king who is approached by two swindlers posing as tailors. The crooks promise him a magical suit of clothing that is “invisible” to those who are incompetent. Not wanting to look stupid, he and all of his subjects rant and rave about his beautiful new suit as he parades down main street wearing nothing at all. Along the parade route the king is confronted by a small child who states the obvious; "He isn't wearing anything at all!” Sometimes I think we also just follow the crowd when it comes to practice promotion when what we really need is for someone to point out that the emperor is really naked! Today I want to be that someone.

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Topics: orthodontic practice management, Marketing, orthodontics, Dr. Greg Jorgensen, Twitter, Social Media

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