Get Your Ortho Practice Ready for 2018

Posted by Brooke Milligan on Nov 9, 2017 10:42:41 AM

By Roger P. Levin, DDS

The last two months of the year are always a whirlwind. You’re trying to tie up all the loose ends for this year while looking ahead to the next. It’s like living in two different time periods. And, on the top of that, with all the holiday-related activities going on at the end of the year, it can be tempting to put the practice on autopilot and pick up the pieces in January.

But you don’t want to do that because then you’ll end up getting off to a slow start.

Here are four things to do now that will jumpstart your January:

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Topics: Marketing, orthodontics, Roger Levin, success, goals, new year, planning

Scripting for Goals

Posted by Brooke Milligan on Nov 17, 2016 2:30:49 PM

By Pat Rosenzweig

In our offices, we frequently set not just production and collection goals, but also sub-goals that make it easier for us to reach our larger plans. While it’s great to set these goals, they’re of little use if we don’t provide staff with the tools to achieve them. Here are some examples of goals, scripts, and outcomes.

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Topics: orthodontics, scripting, goals, Pat Rosenzweig

Developing a Solid Marketing System

Posted by Ben Shin on Sep 30, 2015 12:02:53 PM

By K. Ryan Alexander

I travel the states implementing management systems in orthodontic practices, large and small. By definition, a system is “a set of principles or procedures according to which something is done; an organized scheme or method.” I have found that many practices are good at absorbing marketing ideas, fewer are good at getting the ideas accomplished, and even fewer are good at developing and fostering a robust marketing program based on multiple united systems.

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Topics: Marketing, scheduling, K. Ryan Alexander, strategy, timelines, goals

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