Scripting for Goals

Posted by Brooke Milligan on Nov 17, 2016 2:30:49 PM

By Pat Rosenzweig

In our offices, we frequently set not just production and collection goals, but also sub-goals that make it easier for us to reach our larger plans. While it’s great to set these goals, they’re of little use if we don’t provide staff with the tools to achieve them. Here are some examples of goals, scripts, and outcomes.

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Topics: orthodontics, scripting, goals, Pat Rosenzweig

Developing a Solid Marketing System

Posted by Ben Shin on Sep 30, 2015 12:02:53 PM

By K. Ryan Alexander

I travel the states implementing management systems in orthodontic practices, large and small. By definition, a system is “a set of principles or procedures according to which something is done; an organized scheme or method.” I have found that many practices are good at absorbing marketing ideas, fewer are good at getting the ideas accomplished, and even fewer are good at developing and fostering a robust marketing program based on multiple united systems.

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Topics: Marketing, scheduling, K. Ryan Alexander, strategy, timelines, goals

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