By Mary Kay Miller
– Orthopreneur Internet Marketing
So what happened? Not much – at least not yet. We braced for a shockwave in April. Google was updating their mobile search algorithm and it was supposed to shake things up quite a bit. Websites that were not mobile-friendly ran the risk of dropping in the mobile search results.
So far, ten weeks after the update was rolled out, only about 5% of mobile searches have been affected. It was far from the hammer blow that some were anticipating. Many local search markets saw no change at all and confirmed by the Orthopreneur Internet Marketing team as we tested more than 100 orthodontic websites that were either responsive, offered separate mobile sites, or no mobile application at all.