Developing a Solid Marketing System

Posted by Ben Shin on Sep 30, 2015 12:02:53 PM

By K. Ryan Alexander

I travel the states implementing management systems in orthodontic practices, large and small. By definition, a system is “a set of principles or procedures according to which something is done; an organized scheme or method.” I have found that many practices are good at absorbing marketing ideas, fewer are good at getting the ideas accomplished, and even fewer are good at developing and fostering a robust marketing program based on multiple united systems.

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Topics: Marketing, scheduling, K. Ryan Alexander, strategy, timelines, goals

Three Tips for Developing Efficiency Within an Existing Schedule

Posted by Ben Shin on Mar 27, 2015 11:51:42 AM

by K. Ryan Alexander

A well-designed doctor time scheduling template is vital to the efficiency and bottom line of any orthodontic practice. However, your templates are only half of the solution. A well-organized, disciplined team is the glue that holds your scheduling system together. Here are three ideals that, if followed, will take your practice to a new level of efficiency regardless of what kind of template you currently have in place.

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Topics: practice management, efficiency, scheduling, K. Ryan Alexander

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