Rethinking Kids’ Club Promotions

Posted by Ben Shin on Apr 15, 2015 10:40:07 AM

by Nancy Hyman

Observation kids are an expected stream of future patients. However many orthodontists report a lack of loyalty when it comes time to consent to treatment. It is very disappointing to guide a child and parent through the lengthy observation process only to be informed by Mrs. Johnson that “I will now shop around for the best fit for us”. (Translation: best price.)

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Topics: practice management, Nancy Hyman, community promotions, practice community, kids' club program

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