Get Your Ortho Practice Ready for 2018

Posted by Brooke Milligan on Nov 9, 2017 10:42:41 AM

By Roger P. Levin, DDS

The last two months of the year are always a whirlwind. You’re trying to tie up all the loose ends for this year while looking ahead to the next. It’s like living in two different time periods. And, on the top of that, with all the holiday-related activities going on at the end of the year, it can be tempting to put the practice on autopilot and pick up the pieces in January.

But you don’t want to do that because then you’ll end up getting off to a slow start.

Here are four things to do now that will jumpstart your January:

Read More

Topics: Marketing, orthodontics, Roger Levin, success, goals, new year, planning

Ardent Fan or Shopper: The Wow Factor Difference!

Posted by Brooke Milligan on Dec 21, 2016 2:22:59 PM

By Nancy Hyman

Patient referrals come from a myriad of sources in today’s unique promotional climate: your business Facebook page, Facebook post boosts and advertising, Google advertising, and family, friend, and dental referrals all vie for attention in planning your marketing budget.

Practices formerly reliant on dental and internal referrals may discover that as patterns change referrals from Internet sources may not be completely sold on you and require a different approach. This blog will discuss three key points to wow the new (potential) patient and is applicable to all initial exams, including consumers unfamiliar with your wonderful benefits and services.

Read More

Topics: Marketing, Referrals, Nancy Hyman, orthodontics, Wow Factors

Three Sources of Strength for the New Year

Posted by Brooke Milligan on Dec 1, 2016 3:24:40 PM

By Roger P. Levin, DDS

To ensure greater practice success in 2017, initiate a multi-faceted referral-generating program now—one that not only reinforces strategies already in place for bringing patients into your practice but also explores new opportunities for growth.

Read More

Topics: Marketing, Referrals, orthodontics, Roger Levin

Parent Promotions - Remember this Valuable Resource!

Posted by Brooke Milligan on Sep 1, 2016 12:59:24 PM

By Nancy Hyman

When it comes to orthodontic practice marketing, attracting the parents is just as important as appealing to children and teens themselves. Focusing on making your practice child friendly should be a priority, and so should parent outreach.

Giving flexibility in scheduling is one way you can please parents and attract new patients. Consider opening early several days each week, or staying open later. If you don’t normally have practice hours on Saturdays, consider a once a month day when all you do is quick adjustment appointments and initial exams for potential patients likely to start treatment. Another Saturday option is scheduling short adjustments in the morning and initial exams in the early afternoon. A suggested schedule may include adjustments between 8 A.M. to noon and initial exams between 12:30 and 2:30 P.M. with two exams per 45-60 minutes with two treatment coordinators and a records technician available for on-the-spot records. If you do not have two consult rooms designate an area in the clinic for back up.

Read More

Topics: Marketing, Nancy Hyman, orthodontics, parent promotions

Patient Reward Strategies

Posted by Ben Shin on Oct 15, 2015 8:45:35 AM

by Nancy Hyman

As an increasing number of practices opt to not reward for patient referrals, consider maintaining an active referral outreach and incorporating other areas in which patients may be rewarded.

Read More

Topics: Marketing, Referrals, patient rewards, referral rewards, rewards

Developing a Solid Marketing System

Posted by Ben Shin on Sep 30, 2015 12:02:53 PM

By K. Ryan Alexander

I travel the states implementing management systems in orthodontic practices, large and small. By definition, a system is “a set of principles or procedures according to which something is done; an organized scheme or method.” I have found that many practices are good at absorbing marketing ideas, fewer are good at getting the ideas accomplished, and even fewer are good at developing and fostering a robust marketing program based on multiple united systems.

Read More

Topics: Marketing, scheduling, K. Ryan Alexander, strategy, timelines, goals

Rock Your School Promotions!

Posted by Ben Shin on Jul 15, 2015 11:44:00 AM

By Nancy Hyman

Patient referral patterns continue to vex practices as professional referrals decline and Internet referrals become increasingly important, leaving direct-to-the-public promotions as an afterthought. Don’t take this important segment of practice growth for granted! In addition to a strong patient-to-patient and sibling program, consider increasing name identification by going directly to the source of school-aged children and adolescents.

Read More

Topics: Marketing, Referrals, Nancy Hyman, school

Google Updating the Mobile Search Algorithm: What it Means to Orthodontic Practices

Posted by Ben Shin on Apr 30, 2015 4:40:27 PM

By Mary Kay Miller

Heads up! On April 21st 2015, Google rolled out a significant update to their mobile search algorithm. This update has the potential to make a huge impact on Google’s mobile search results.

Before you slip into panic mode, let’s achieve a better understanding of what this algorithm update might do, and how it could impact orthodontic website rankings. As local search continues to shift away from desktop and laptop computers and toward smartphones and other mobile devices, Google must account for the huge decrease in display size from that of a computer screen to a phone.

Read More

Topics: Marketing, Internet Marketing, SEO, website, mobile-friendly

Share More than Love this Thanksgiving

Posted by Shelby Kruse on Nov 25, 2013 3:43:00 PM

by Dr. Ann Marie Gorczyca
Thanksgiving will soon be here.  As we look forward to gathering with family and friends on Thanksgiving Day, November is the perfect time to update, restock, and redistribute business cards to every member of your orthodontic team. 

Read More

Topics: orthodontic practice management, Marketing, Communication, Ann Marie Gorczyca

Tap Deeper Into the Adult Orthodontic Market

Posted by Shelby Kruse on Oct 8, 2013 1:53:00 PM

Read More

Topics: Marketing, Orthodontic, Roger Levin, treatment coordinator, adult braces

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all