Ardent Fan or Shopper: The Wow Factor Difference!

Posted by Brooke Milligan on Dec 21, 2016 1:22:59 PM

By Nancy Hyman

Patient referrals come from a myriad of sources in today’s unique promotional climate: your business Facebook page, Facebook post boosts and advertising, Google advertising, and family, friend, and dental referrals all vie for attention in planning your marketing budget.

Practices formerly reliant on dental and internal referrals may discover that as patterns change referrals from Internet sources may not be completely sold on you and require a different approach. This blog will discuss three key points to wow the new (potential) patient and is applicable to all initial exams, including consumers unfamiliar with your wonderful benefits and services.

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Topics: Marketing, Referrals, Nancy Hyman, orthodontics, Wow Factors

Three Sources of Strength for the New Year

Posted by Brooke Milligan on Dec 1, 2016 2:24:40 PM

By Roger P. Levin, DDS

To ensure greater practice success in 2017, initiate a multi-faceted referral-generating program now—one that not only reinforces strategies already in place for bringing patients into your practice but also explores new opportunities for growth.

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Topics: Marketing, Referrals, orthodontics, Roger Levin

Parent Promotions - Remember this Valuable Resource!

Posted by Brooke Milligan on Sep 1, 2016 11:59:24 AM

By Nancy Hyman

When it comes to orthodontic practice marketing, attracting the parents is just as important as appealing to children and teens themselves. Focusing on making your practice child friendly should be a priority, and so should parent outreach.

Giving flexibility in scheduling is one way you can please parents and attract new patients. Consider opening early several days each week, or staying open later. If you don’t normally have practice hours on Saturdays, consider a once a month day when all you do is quick adjustment appointments and initial exams for potential patients likely to start treatment. Another Saturday option is scheduling short adjustments in the morning and initial exams in the early afternoon. A suggested schedule may include adjustments between 8 A.M. to noon and initial exams between 12:30 and 2:30 P.M. with two exams per 45-60 minutes with two treatment coordinators and a records technician available for on-the-spot records. If you do not have two consult rooms designate an area in the clinic for back up.

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Topics: Marketing, Nancy Hyman, orthodontics, parent promotions

Patient Reward Strategies

Posted by Ben Shin on Oct 15, 2015 7:45:35 AM

by Nancy Hyman

As an increasing number of practices opt to not reward for patient referrals, consider maintaining an active referral outreach and incorporating other areas in which patients may be rewarded.

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Topics: Marketing, Referrals, patient rewards, referral rewards, rewards

Developing a Solid Marketing System

Posted by Ben Shin on Sep 30, 2015 11:02:53 AM

By K. Ryan Alexander

I travel the states implementing management systems in orthodontic practices, large and small. By definition, a system is “a set of principles or procedures according to which something is done; an organized scheme or method.” I have found that many practices are good at absorbing marketing ideas, fewer are good at getting the ideas accomplished, and even fewer are good at developing and fostering a robust marketing program based on multiple united systems.

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Topics: Marketing, scheduling, K. Ryan Alexander, strategy, timelines, goals

Rock Your School Promotions!

Posted by Ben Shin on Jul 15, 2015 10:44:00 AM

By Nancy Hyman

Patient referral patterns continue to vex practices as professional referrals decline and Internet referrals become increasingly important, leaving direct-to-the-public promotions as an afterthought. Don’t take this important segment of practice growth for granted! In addition to a strong patient-to-patient and sibling program, consider increasing name identification by going directly to the source of school-aged children and adolescents.

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Topics: Marketing, Referrals, Nancy Hyman, school

Google Updating the Mobile Search Algorithm: What it Means to Orthodontic Practices

Posted by Ben Shin on Apr 30, 2015 3:40:27 PM

By Mary Kay Miller

Heads up! On April 21st 2015, Google rolled out a significant update to their mobile search algorithm. This update has the potential to make a huge impact on Google’s mobile search results.

Before you slip into panic mode, let’s achieve a better understanding of what this algorithm update might do, and how it could impact orthodontic website rankings. As local search continues to shift away from desktop and laptop computers and toward smartphones and other mobile devices, Google must account for the huge decrease in display size from that of a computer screen to a phone.

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Topics: Marketing, Internet Marketing, SEO, website, mobile-friendly

Share More than Love this Thanksgiving

Posted by Shelby Kruse on Nov 25, 2013 2:43:00 PM

by Dr. Ann Marie Gorczyca
Thanksgiving will soon be here.  As we look forward to gathering with family and friends on Thanksgiving Day, November is the perfect time to update, restock, and redistribute business cards to every member of your orthodontic team. 

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Topics: orthodontic practice management, Marketing, Communication, Ann Marie Gorczyca

Tap Deeper Into the Adult Orthodontic Market

Posted by Shelby Kruse on Oct 8, 2013 12:53:00 PM

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Topics: Marketing, Orthodontic, Roger Levin, treatment coordinator, adult braces

It All Starts with Marketing

Posted by Lisa Schuelka on Oct 3, 2013 1:53:00 PM

“When it comes to marketing, everything counts.” So begins Dr. Ann Marie Gorczyca’s new book, It All Starts with Marketing: 201 Marketing Tips for Growing a Dental Practice.
Over the past couple of months I have been working with Dr. Gorczyca to move her practice from our original DOS product, OneTouch, to our cloud product, Edge. Working with her was an absolute pleasure and her excitement and passion are contagious. So when I heard she had published her first book I couldn’t wait to dive in, and I wasn’t disappointed.

The book is written specifically for the dental specialty, and yet almost every idea she shares is practical and applicable even to my job today. Dr. Gorczyca divides the book into three sections, focusing on the areas of Internal Marketing, External Marketing, and Relationship Marketing. Each section contains suggestions and actionable ideas for rolling out and implementing her clever tips, proven methods, and common-sense approach.

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Topics: orthodontic practice management, Marketing, Communication

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