What Have You Learned Today?

Posted by Brooke Hawke on Nov 23, 2020 11:42:04 AM

By Roger P. Levin, DDS

Leaders by nature love to share knowledge, information, and expertise. In fact, one of the hallmarks of a great leader is that they always spend time educating and teaching others. That is why you so often see retired fortune 500 CEOs take part-time teaching positions after they complete their business career. In a sense, successful CEOs always have to be teachers.

Orthodontists that create a culture of ongoing education and information dissemination will build better teams, and better teams build better practices. The challenge for orthodontists is that they are so busy with patient treatment that they lack time for teaching or taking advantage of “teachable moments.” This is one of the reasons that many orthodontic teams stagnate, and when a crisis such as COVID-19 emerges, they don’t have the ability to pivot in new directions to help the practice stay at high levels of productivity.

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Topics: Marketing, orthodontics, Roger Levin, leadership, COVID-19, recovery, education

The New Psychology of Teambuilding

Posted by Brooke Hawke on Nov 11, 2020 8:56:18 AM

By Roger P. Levin, DDS

The orthodontic team that you worked with pre-COVID-19 is not the same team that you have now. They may look the same from the outside, but everyone has changed somewhat on the inside. Some team members that have decided not to come back. Others have to change their work schedules due to family issues. Even if you’re fortunate enough to have your entire team back, they may have safety and personal concerns that affect them at work.

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Topics: Marketing, orthodontics, Roger Levin, trust, team building, COVID-19, recovery, compassion, transparency

Why Orthodontic Fees Matter (Now More Than Ever)

Posted by Brooke Hawke on Oct 20, 2020 2:06:27 PM

By Roger P. Levin, DDS

It’s no surprise that orthodontic fees have always been a factor in parent or patient decision making. However, Levin Group is projecting that fees will become even more important from a competitive standpoint. To aid parents and patients in their decisions, it will be necessary for orthodontic practices to create a highly specific system for communicating value within the new patient experience. Most orthodontic practices feel they already communicate value to the potential new patient, but they now must raise their communications to a higher level. This can only happen if an effective system is designed and unfailingly followed.

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Topics: Marketing, orthodontics, Roger Levin, COVID-19, recovery, strategic planning, competition, orthodontic fees, value

The New Face of Orthodontic Competition

Posted by Brooke Hawke on Aug 20, 2020 11:27:46 AM

By Roger P. Levin, DDS

The COVID-19 crisis has changed orthodontics and dentistry permanently. One of the biggest effects of the crisis is that dentistry has probably advanced five years in about ten weeks. This means that certain inevitabilities, trends, and market positions have already changed even if supporting data is unavailable and the trends are not yet obvious. As a result, it will never be business as usual again.

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Topics: Marketing, orthodontics, Roger Levin, COVID-19, recovery, strategic planning, data analysis, competition

Four Ways to Increase the Speed of Your Orthodontic Practice Recovery

Posted by Brooke Hawke on Jul 13, 2020 11:12:02 AM

By Roger P. Levin, DDS

In the new reality we are now living in, getting back up to speed is challenging. With little time to prepare, most practices were forced to shut down. As we reopen, new regulations and infection control processes have decreased patient volume, and some patients are hesitant to return due to safety and financial concerns. All of this has the potential to seriously disrupt orthodontic practice production. It may seem like a time to sit back and wait and see what happens, but speed counts in a recovery. And the key to minimizing and mitigating lost production and revenue is to take action–NOW!

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Topics: Marketing, orthodontics, Roger Levin, infection control, practice production, COVID-19, recovery, revenue

The Formula for a Successful Orthodontic Practice

Posted by Brooke Hawke on Jun 22, 2020 3:22:18 PM

By Roger P. Levin, DDS

COVID-19 has been a game changer. Practices have had to shut down, use new technologies such as teledentistry, and reopen with new regulations, anxious team members, and concerned patients. As many people have observed, we have officially moved into a new normal.

The good news is that the business model for a successful orthodontic practice remains both unchanged and uncomplicated. Orthodontic practices that have enough people calling for potential consults, making appointments after the consult, and accepting treatment to be successful. It’s really just simple math. Leads + Consults = Starts.

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Topics: Marketing, orthodontics, Roger Levin, COVID-19, consults, starts, recovery, leads

Three Things to Consider When You Sense Practice Performance is "Off"

Posted by Brooke Hawke on Nov 5, 2019 9:38:56 AM

By Roger P. Levin, DDS

When something isn't right in your practice you can usually tell. Even if you haven’t gotten a chance to crunch the numbers, more free time in your schedule or less people in the waiting room usually means there’s a dip in production. So what do you do when you begin to sense that your orthodontic practice isn’t performing well? Don’t wait; take action immediately by looking at these three things:

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Topics: Marketing, orthodontics, Roger Levin, treatment coordinator, practice production

Keeping Orthodontic Practice Production Strong

Posted by Brooke Hawke on Sep 18, 2019 1:05:26 PM

By Roger P. Levin, DDS

Orthodontics is under competitive pressures unlike anything we’ve seen in the past. Emerging trends are making it more challenging for orthodontic practice production and practices that don’t understand these trends will fall victim to them.

Emerging Trends
The rise of the following emerging trends is rapidly affecting orthodontic practice production:

  • DSOs or corporate dentistry
  • Aligner dentistry
  • Direct-to-consumer orthodontic care
  • Patients shopping for orthodontic services
  • More orthodontists
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Topics: orthodontic trends, Marketing, Referrals, orthodontics, Roger Levin, referral marketing, practice production

Referring Doctors Still Matter

Posted by Brooke Hawke on Jul 10, 2019 10:02:57 AM

By Roger P. Levin, DDS

When I lecture to orthodontic teams throughout the country, I often hear them express frustration about the fact that more referring doctors are doing their own orthodontic treatment. Understandably, this frustration can cause them to abandon focusing on general dentists as referrals sources. Why court the very people that you’re in competition with? However orthodontists must think of their referral marketing efforts in this way: The more things change, the more they stay the same. While it’s true that general dentists are increasing the amount of orthodontics that they provide, most orthodontic treatment is still supplied by orthodontic practices and referrals from general dentists are still very strong. So turning away from general dentists can be detrimental to maintaining a high-level of practice revenue.

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Topics: orthodontic trends, Marketing, Referrals, orthodontics, Roger Levin, referral marketing

Local Business Marketing - Are You In or Out?

Posted by Brooke Hawke on Jun 13, 2019 11:23:21 AM

By Mary Kay Miller

No matter what industry you are in, if you own a business, marketing online is essential to your success. With an average of 475,000 new businesses opening in the United States each month, it is more important now than ever to make sure your orthodontic practice stands out both online and offline. Many orthodontic teams still fail to see the relevance of investing in their online marketing, especially if they consider themselves a patient referral practice. This couldn’t be further from the truth!

In today’s digital marketplace, the first form of contact with any business is no longer the new patient phone call but the Internet. Consumers google your name and begin researching what pops up. Even if they hear your name from friends or family, the Internet is where they find your contact information and more.

Are you proactively delivering your marketing message exactly the way you want it delivered, or leaving it to chance?

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Topics: technology, orthodontic trends, Marketing, orthodontics, Mary Kay Miller, google, online reviews, local search, local business, brand identity, analytics

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