Using the steps outlined below, you can effectively refresh your marketing calendar.
Doctors, your leadership is the key to practice growth! Let’s breakdown common elements of a successful marketing plan:
In this blog we will discuss your vision, establishing your marketing team, and initial guidelines for a successful plan.
The Doctor clarifies the flow of patients-patients per day and the preferred number of patient days in each month. Look at your demographic area and set fees based on your patient population. Share your production goals with your team and create a realistic vision of your practice based on facts. Your Ortho2 software (and correct input) is an integral part of fact gathering and statistical review.
As patient referrals decline many practices are reaching beyond the standard professional relations approach to practice growth and promoting directly to the source…potential patients! I have outlined below several community projects that result in active referrals and a healthier practice outlook:
The thriving orthodontic practices in today’s environment all share common elements in their practice growth plan: a vision of the desired patient flow (new starts and active patients), determining the target audience, a variety of selected strategies, and implementation of a task list and tracking of referral strategy efforts. In speaking with hundreds of doctors within the last year one point became very clear; the old way of creating growth is no longer working… business as usual no longer creates the desired results!