It All Starts with Marketing

Posted by Lisa Schuelka on Oct 3, 2013 1:53:00 PM

“When it comes to marketing, everything counts.” So begins Dr. Ann Marie Gorczyca’s new book, It All Starts with Marketing: 201 Marketing Tips for Growing a Dental Practice.
Over the past couple of months I have been working with Dr. Gorczyca to move her practice from our original DOS product, OneTouch, to our cloud product, Edge. Working with her was an absolute pleasure and her excitement and passion are contagious. So when I heard she had published her first book I couldn’t wait to dive in, and I wasn’t disappointed.

The book is written specifically for the dental specialty, and yet almost every idea she shares is practical and applicable even to my job today. Dr. Gorczyca divides the book into three sections, focusing on the areas of Internal Marketing, External Marketing, and Relationship Marketing. Each section contains suggestions and actionable ideas for rolling out and implementing her clever tips, proven methods, and common-sense approach.

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Topics: Marketing, orthodontic practice management, Communication

Keep Marketing Communication Contagious

Posted by Shelby Kruse on Jun 10, 2013 1:20:00 PM

by Kayla Hoorelbeke
With the popularity of the paperless office, advances in technology, and the ubiquity of e-mail and social media, orthodontic practices have access to cost-effective options for reaching a multitude of their current and potential patients. Yet while they may be cost-effective, are they marketing-effective?

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Topics: Marketing, Communication, Orthodontic, Kayla Hoorelbeke

Adapt or Perish: Marketing Your Practice in the Digital Age

Posted by Shelby Kruse on Feb 13, 2013 1:36:00 PM

by Mary Kay Miller

For mutual funds or other financial products, a common statement on the prospectus is that past performance is no guarantee of future results. The same is true for marketing your orthodontic practice. What was done six months or six years ago may not have the same effect today.

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Topics: Marketing, orthodontics, Mary Kay Miller, Internet Marketing

The Doctor's Role in Practice Success - Part 2

Posted by Michelle Haupt on Oct 9, 2012 2:21:00 PM

Using the steps outlined below, you can effectively refresh your marketing calendar.

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Topics: Marketing, growth plan, orthodontic practice management, marketing plan, Nancy Hyman, orthodontists, Orthodontic, practice growth

The Doctor's Role in Practice Success - Part 1

Posted by Shelby Kruse on Aug 15, 2012 12:13:00 PM


By Nancy Hyman

Doctors, your leadership is the key to practice growth! Let’s breakdown common elements of a successful marketing plan:

  • Determine desired patient flow (New starts and active patients)
  • Appoint a marketing team
  • Track previous year/current year statistics (Referrals, production, etc)
  • Develop strategies
  • Implement a task list
  • Assign a budget

In this blog we will discuss your vision, establishing your marketing team, and initial guidelines for a successful plan.

Your Vision

The Doctor clarifies the flow of patients-patients per day and the preferred number of patient days in each month. Look at your demographic area and set fees based on your patient population. Share your  production goals with your team and create a realistic vision of your practice based on facts. Your Ortho2 software (and correct input) is an integral part of fact gathering and statistical review.

Select a Team Leader and Marketing Team

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Topics: Marketing, orthodontic practice management, marketing plan, Nancy Hyman, orthodontists, orthodontics, practice growth

How to Effectively Market your Charitable Work [Part 2]

Posted by Shelby Kruse on Jun 14, 2012 9:45:00 AM


by LeAnn Smith
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Topics: Marketing, orthodontics, community promotions, charitable giving, LeAnn Smith

Is Your Website Mobile Ready?

Posted by Shelby Kruse on May 9, 2012 3:25:00 PM


By Mary Kay Miller

In 2011 we saw iPads, Androids, and iPhones generate billions of dollars in new sales. On December 24th and 25th alone, more than seven million mobile devices were activated in the United States. Mobile is ramping up faster than any other technology we have seen in the past – eight times faster than desktop and laptop sales in the 1990s. By the end of 2012, it is predicted that 50% of the US population will have smartphones.

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Topics: Marketing, orthodontic practice management, technology, web design, Mary Kay Miller

Twitter in Orthodontics: The Emperor is Naked!

Posted by Shelby Kruse on Mar 15, 2012 3:07:00 PM

by Dr. Greg Jorgensen

One of my favorite fairytales growing up was Hans Christian Andersen’s “The Emperor’s New Clothes.” It is a story about a gullible king who is approached by two swindlers posing as tailors. The crooks promise him a magical suit of clothing that is “invisible” to those who are incompetent. Not wanting to look stupid, he and all of his subjects rant and rave about his beautiful new suit as he parades down main street wearing nothing at all. Along the parade route the king is confronted by a small child who states the obvious; "He isn't wearing anything at all!” Sometimes I think we also just follow the crowd when it comes to practice promotion when what we really need is for someone to point out that the emperor is really naked! Today I want to be that someone.

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Topics: Marketing, orthodontic practice management, orthodontics, Dr. Greg Jorgensen, Twitter, Social Media

Creating a Growth Plan with a Dynamic Marketing Calendar

Posted by Shelby Kruse on Jan 26, 2012 12:11:00 PM


by Nancy Hyman, Ortho Referral Systems

The thriving orthodontic practices in today’s environment all share common elements in their practice growth plan: a vision of the desired patient flow (new starts and active patients), determining the target audience, a variety of selected strategies, and implementation of a task list and tracking of referral strategy efforts. In speaking with hundreds of doctors within the last year one point became very clear; the old way of creating growth is no longer working… business as usual no longer creates the desired results!

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Topics: orthodontic practice management, Marketing, Consultants, Referrals, growth plan, Organization, marketing plan, New Patients, Nancy Hyman, Ortho2

Balancing the Personal Touch with Technology: Part 2

Posted by Shelby Kruse on Jan 18, 2012 8:25:00 AM


by Carol Eaton

Be sure to check out Part 1 of Balancing the Personal Touch with Technology by clicking here.  Carol discussed Benefits of Technology and Benefits of a Well-designed Website and Digital Images.

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Topics: Consultants, Marketing, Ortho2, technology, orthodontists, Carol Eaton, Communication, Orthodontic

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