Ardent Fan or Shopper: The Wow Factor Difference!

Posted by Brooke Milligan on Dec 21, 2016 1:22:59 PM

By Nancy Hyman

Patient referrals come from a myriad of sources in today’s unique promotional climate: your business Facebook page, Facebook post boosts and advertising, Google advertising, and family, friend, and dental referrals all vie for attention in planning your marketing budget.

Practices formerly reliant on dental and internal referrals may discover that as patterns change referrals from Internet sources may not be completely sold on you and require a different approach. This blog will discuss three key points to wow the new (potential) patient and is applicable to all initial exams, including consumers unfamiliar with your wonderful benefits and services.

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Topics: Marketing, Referrals, Nancy Hyman, orthodontics, Wow Factors

Parent Promotions - Remember this Valuable Resource!

Posted by Brooke Milligan on Sep 1, 2016 11:59:24 AM

By Nancy Hyman

When it comes to orthodontic practice marketing, attracting the parents is just as important as appealing to children and teens themselves. Focusing on making your practice child friendly should be a priority, and so should parent outreach.

Giving flexibility in scheduling is one way you can please parents and attract new patients. Consider opening early several days each week, or staying open later. If you don’t normally have practice hours on Saturdays, consider a once a month day when all you do is quick adjustment appointments and initial exams for potential patients likely to start treatment. Another Saturday option is scheduling short adjustments in the morning and initial exams in the early afternoon. A suggested schedule may include adjustments between 8 A.M. to noon and initial exams between 12:30 and 2:30 P.M. with two exams per 45-60 minutes with two treatment coordinators and a records technician available for on-the-spot records. If you do not have two consult rooms designate an area in the clinic for back up.

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Topics: Marketing, Nancy Hyman, orthodontics, parent promotions

Review Time: Responding to Online Reviews for Your Practice

Posted by Brooke Milligan on Jun 10, 2016 8:28:05 AM

By Nancy Hyman

Little works more effectively in persuading potential patients than the word-of-mouth, first-hand account of a review. And the proper response, especially to the negative, often proves critical to a practice’s ascent. Sure, if every comment about your practice was a testimonial rave, you could simply sit back soaking up the praise and press forward. If everyone was 100% satisfied, there’d be little here to expound upon. Contrary to the common assumption, the negative review provides that profound moment where you can absorb and diffuse it, making that quantum leap into new strata. Dissatisfaction can come in an array of forms, but preparation for such assaults is more likely to shell out dividends. Rehearsing and reviewing a tactical approach with room for variation will help.

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Topics: Nancy Hyman, orthodontics, online reviews

Rock Your School Promotions!

Posted by Ben Shin on Jul 15, 2015 10:44:00 AM

By Nancy Hyman

Patient referral patterns continue to vex practices as professional referrals decline and Internet referrals become increasingly important, leaving direct-to-the-public promotions as an afterthought. Don’t take this important segment of practice growth for granted! In addition to a strong patient-to-patient and sibling program, consider increasing name identification by going directly to the source of school-aged children and adolescents.

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Topics: Marketing, Referrals, Nancy Hyman, school

Rethinking Kids’ Club Promotions

Posted by Ben Shin on Apr 15, 2015 10:40:07 AM

by Nancy Hyman

Observation kids are an expected stream of future patients. However many orthodontists report a lack of loyalty when it comes time to consent to treatment. It is very disappointing to guide a child and parent through the lengthy observation process only to be informed by Mrs. Johnson that “I will now shop around for the best fit for us”. (Translation: best price.)

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Topics: practice management, Nancy Hyman, community promotions, practice community, kids' club program

The Doctor's Role in Practice Success - Part 2

Posted by Michelle Haupt on Oct 9, 2012 2:21:00 PM

Using the steps outlined below, you can effectively refresh your marketing calendar.

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Topics: orthodontic practice management, Marketing, growth plan, marketing plan, Nancy Hyman, orthodontists, Orthodontic, practice growth

The Doctor's Role in Practice Success - Part 1

Posted by Shelby Kruse on Aug 15, 2012 12:13:00 PM


By Nancy Hyman

Doctors, your leadership is the key to practice growth! Let’s breakdown common elements of a successful marketing plan:

  • Determine desired patient flow (New starts and active patients)
  • Appoint a marketing team
  • Track previous year/current year statistics (Referrals, production, etc)
  • Develop strategies
  • Implement a task list
  • Assign a budget

In this blog we will discuss your vision, establishing your marketing team, and initial guidelines for a successful plan.

Your Vision

The Doctor clarifies the flow of patients-patients per day and the preferred number of patient days in each month. Look at your demographic area and set fees based on your patient population. Share your  production goals with your team and create a realistic vision of your practice based on facts. Your Ortho2 software (and correct input) is an integral part of fact gathering and statistical review.

Select a Team Leader and Marketing Team

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Topics: orthodontic practice management, Marketing, marketing plan, Nancy Hyman, orthodontists, orthodontics, practice growth

Community Promotions Help Grow Your Practice

Posted by Shelby Kruse on Feb 9, 2012 4:22:00 PM


by Nancy Hyman

As patient referrals decline many practices are reaching beyond the standard professional relations approach to practice growth and promoting directly to the source…potential patients! I have outlined below several community projects that result in active referrals and a healthier practice outlook:

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Topics: marketing plan, New Patients, Nancy Hyman, community promotions

Creating a Growth Plan with a Dynamic Marketing Calendar

Posted by Shelby Kruse on Jan 26, 2012 12:11:00 PM


by Nancy Hyman, Ortho Referral Systems

The thriving orthodontic practices in today’s environment all share common elements in their practice growth plan: a vision of the desired patient flow (new starts and active patients), determining the target audience, a variety of selected strategies, and implementation of a task list and tracking of referral strategy efforts. In speaking with hundreds of doctors within the last year one point became very clear; the old way of creating growth is no longer working… business as usual no longer creates the desired results!

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Topics: orthodontic practice management, Marketing, Consultants, Referrals, growth plan, Organization, marketing plan, New Patients, Nancy Hyman, Ortho2

Referrals from Schools - Ideas for Promoting Your Practice

Posted by Shelby Kruse on Nov 3, 2011 12:30:00 PM

by Nancy Hyman

As professional referrals continue to decline many orthodontic practices seek creative measures to maintain and increase patient referrals. Chris Bentson of Bentson,Clark and Copple notes: “Orthodontists are reacting to this by increasing marketing budgets and focusing on internal referral programs to bring patients into the practice.” I have outlined several strategies recently tested and tracked in Dr. William Hyman's practice which resulted in initial phone calls.

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Topics: Marketing, Communication, Referrals, Nancy Hyman

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