AAO and Ortho2: Jazzing It Up at the AAO

Posted by Ben Shin on Apr 22, 2014 10:58:00 AM

Hi Folks,

We’re gearing up for another exciting AAO. This year the convention will be in the culturally-rich city of New Orleans. It’s not just the music, food, and atmosphere we’re pumped for, this year’s AAO is set to be a blast. Every year we hope to bring you exciting and useful tools to the AAO but this time will be a landmark year. We’ve got some exciting new announcements and updates to our existing software repertoire, and a new product – Practice Connect – that we hope opens your eyes to a completely new way of interacting with your patients.

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Topics: practice management, Ortho2, AAO Tech Talk, Practice Connect

Edge Mobile - Take Your Practice Management Software with You

Posted by Shelby Kruse on Jul 17, 2013 11:42:00 AM

Last week Ortho2 released Edge Mobile, a new addition to the Edge management, imaging, and communication platform that provides smartphone and tablet access to Edge practice data.  It's free and immediately available for all Edge clients with Android and iOS devices. Simply search for "Ortho2" in the Android Play or Apple App store and install Edge Mobile.

Setup

Setting up Edge Mobile is pretty quick.  Follow these four steps and you'll be up and running in no time. 

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Topics: orthodontic practice management, technology, practice management, Ortho2, Edge Mobile

Take Advantage of Year-End Prices

Posted by Michelle Haupt on Nov 12, 2012 11:01:00 AM

With the holidays coming up, we know how important it is to get a deal on the items we shop for. This is just as true for your office as it is for your home. The Section 179 Deduction makes this even easier by allowing you to write off the full amount of qualifying purchases made in 2012 (up to $139,000) and take advantage of a 50% bonus depreciation on any amount above the deduction limit.

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Topics: technology, reminders, Ortho2, orthodontists, orthodontics, tips, year-end pricing

Eight Myths About the Cloud Debunked

Posted by Michelle Haupt on Oct 25, 2012 10:52:00 AM

The cloud isn’t new, but many are just learning to understand how powerful it can be for offices. Read the facts about myths you may have been hearing about the cloud.

Myth 1: The cloud is a fad.

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Topics: technology, orthdontics, orthodontic trends, orthodontic education, Ortho2, tips, cloud computing, pros and cons

Making the Most of Your Observation Program

Posted by Shelby Kruse on Feb 3, 2012 12:41:00 PM


By Roger P. Levin, DDS

Observation patients represent future production. Now, more than ever, a well-run observation program is one of the best, most productive approaches to growing your practice in this post-recession economy.

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Topics: orthodontic practice management, Consultants, Ortho2, Roger Levin, observation patient, treatment coordinator, Levin Group

Creating a Growth Plan with a Dynamic Marketing Calendar

Posted by Shelby Kruse on Jan 26, 2012 12:11:00 PM


by Nancy Hyman, Ortho Referral Systems

The thriving orthodontic practices in today’s environment all share common elements in their practice growth plan: a vision of the desired patient flow (new starts and active patients), determining the target audience, a variety of selected strategies, and implementation of a task list and tracking of referral strategy efforts. In speaking with hundreds of doctors within the last year one point became very clear; the old way of creating growth is no longer working… business as usual no longer creates the desired results!

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Topics: orthodontic practice management, Marketing, Consultants, Referrals, growth plan, Organization, marketing plan, New Patients, Nancy Hyman, Ortho2

Balancing the Personal Touch with Technology: Part 2

Posted by Shelby Kruse on Jan 18, 2012 8:25:00 AM


by Carol Eaton

Be sure to check out Part 1 of Balancing the Personal Touch with Technology by clicking here.  Carol discussed Benefits of Technology and Benefits of a Well-designed Website and Digital Images.

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Topics: technology, Marketing, Communication, Consultants, Ortho2, orthodontists, Carol Eaton, Orthodontic

Take Back the Orthodontic Speciality: Game On!

Posted by Shelby Kruse on Dec 27, 2011 10:44:00 AM


by Char Eash

If you haven’t noticed, being recognized as an orthodontic specialist and retaining the  market share as an orthodontist has become more and more challenging. The end result  and the process of creating a beautiful smile that is also functional have always driven orthodontists to not compromise with patient care, technology, and education. It is just  unfortunate that a general dentist can do orthodontics in a six month period and not really worry about occlusion but rather focus on what the consumer wants: the front teeth  aligned, braces on the teeth in as little time as possible, and less cost! Oh, and throw in  the fact that the insurance companies love the lower benefits being paid out to policy  holders on behalf of the non-specialist! All this adds up to the orthodontic specialty being  challenged to project the difference with the level of patient care they provide and the  benefit of choosing this specialty!

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Topics: orthdontics, Communication, Consultants, New Patients, Ortho2, Char Eash, practice growth

Communicating to Better Relationships: Part 1

Posted by Shelby Kruse on Oct 19, 2011 1:22:00 PM

by Joan Garbo

The foundation for cooperative actions among people is a strong sense of relationship. The right “personality fit” usually makes this easy. But not everyone on a team, particularly large teams, always “fits” with each other. Our personality and communication styles often interfere with our feeling accepted and feeling held in high regard. As an example, some people have a communication style in which they are very direct in addressing issues and may not be focused on the listeners’ feelings. This style can be considered offensive by those who have a very indirect or subtle style of communicating, and are highly concerned with people’s feelings. When one examines the situation closely, it becomes clear that the “direct” person does not intend to offend. Conversely, when the “subtle” communicator speaks, he or she can be thought of as wimpy or indecisive or confusing, when in fact that person is focused on something that the listener is not. Neither way is good or bad, right or wrong. It is simply what is so. The important question to ask is, “How can we make this work for everyone?”

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Topics: orthodontic practice management, Communication, Ortho2, Orthodontic, Relationships, Joan Garbo

A New Approach to Ortho Presentation

Posted by Shelby Kruse on Oct 12, 2011 9:55:00 AM


By Roger P. Levin, DDS

Like many businesses, orthodontic practices have been adversely affected by the recession. There are still a large number of practices that have been challenged to reach their production numbers for three years. This lack of growth is due to the absence in many ortho practices of what Levin Group calls post-recession systems and marketing programs.

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Topics: orthodontic practice management, Consultants, Ortho2, Roger Levin, Levin Group

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