Etc. vs. ETC

Posted by Ben Shin on Aug 31, 2015 11:13:21 AM

by LeeAnn Peniche

I’m often asked what makes an exceptional treatment coordinator. My answer? The etc.

In my mind, and in my experience, the real and vital difference between an excellent TC and an exceptional TC is the etcetera – the above and beyond, the more, the icing on the client-service cake.

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Topics: Orthodontic, treatment coordinator, employees, LeeAnn Peniche

The Missing Piece…

Posted by Ben Shin on May 14, 2015 12:27:56 PM

by Andrea L. Cook

Many of you will be attending the 115th annual session of the American Association of Orthodontists in San Francisco. After visiting the exhibitors, many of you will also bring home new products, technology, and other ideas aimed at improving your practice.

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Topics: technology, Andrea Cook, Orthodontic, AAO Tech Talk, AAO

Tap Deeper Into the Adult Orthodontic Market

Posted by Shelby Kruse on Oct 8, 2013 1:53:00 PM

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Topics: Marketing, Orthodontic, Roger Levin, treatment coordinator, adult braces

Keep Marketing Communication Contagious

Posted by Shelby Kruse on Jun 10, 2013 2:20:00 PM

by Kayla Hoorelbeke
With the popularity of the paperless office, advances in technology, and the ubiquity of e-mail and social media, orthodontic practices have access to cost-effective options for reaching a multitude of their current and potential patients. Yet while they may be cost-effective, are they marketing-effective?

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Topics: Marketing, Communication, Orthodontic, Kayla Hoorelbeke

The Doctor's Role in Practice Success - Part 2

Posted by Michelle Haupt on Oct 9, 2012 3:21:00 PM

Using the steps outlined below, you can effectively refresh your marketing calendar.

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Topics: orthodontic practice management, Marketing, growth plan, marketing plan, Nancy Hyman, orthodontists, Orthodontic, practice growth

Balancing the Personal Touch with Technology: Part 2

Posted by Shelby Kruse on Jan 18, 2012 9:25:00 AM


by Carol Eaton

Be sure to check out Part 1 of Balancing the Personal Touch with Technology by clicking here.  Carol discussed Benefits of Technology and Benefits of a Well-designed Website and Digital Images.

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Topics: technology, Marketing, Communication, Consultants, Ortho2, orthodontists, Carol Eaton, Orthodontic

Communicating to Better Relationships: Part 1

Posted by Shelby Kruse on Oct 19, 2011 2:22:00 PM

by Joan Garbo

The foundation for cooperative actions among people is a strong sense of relationship. The right “personality fit” usually makes this easy. But not everyone on a team, particularly large teams, always “fits” with each other. Our personality and communication styles often interfere with our feeling accepted and feeling held in high regard. As an example, some people have a communication style in which they are very direct in addressing issues and may not be focused on the listeners’ feelings. This style can be considered offensive by those who have a very indirect or subtle style of communicating, and are highly concerned with people’s feelings. When one examines the situation closely, it becomes clear that the “direct” person does not intend to offend. Conversely, when the “subtle” communicator speaks, he or she can be thought of as wimpy or indecisive or confusing, when in fact that person is focused on something that the listener is not. Neither way is good or bad, right or wrong. It is simply what is so. The important question to ask is, “How can we make this work for everyone?”

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Topics: orthodontic practice management, Communication, Ortho2, Orthodontic, Relationships, Joan Garbo

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