Meetings: Four Mistakes to Avoid

Posted by Brooke Milligan on Mar 22, 2017 4:00:45 PM

By Roger P. Levin, DDS

Everybody hates them. They waste time, kill morale, and basically suck the life force out of the practice. I’m talking about bad meetings.

At my seminars, I hear many horror stories from orthodontists and team members about the quality of meetings in their practices. Nobody knows the purpose. The right information isn’t shared. One or two people monopolize the conversation. The gathering turns into a giant complaint session.

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Topics: orthodontics, Roger Levin, meetings

2017 UGM Wrap Up

Posted by Amy Schmidt on Mar 6, 2017 3:29:03 PM

As I conclude my thirteenth year at the Ortho2 Users Group Meeting, I have to say that this year was amazing! So many great speakers, talented staff, and awesome attendees were brought together to share ideas and expertise on a variety of topics in the Ortho industry. There were so many great moments during our time in Orange County, but a few things definitely standout from this meeting.

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Topics: orthodontics, viewpoint, UGM, Edge

CDC Summary Changes to Be Implemented

Posted by Brooke Milligan on Feb 7, 2017 10:19:10 AM

By Andrea Cook

There has been talk for some time regarding an update to the Guidelines for Infection Control in Dental Health-Care Settings, 2003. The CDC will not be releasing new guidelines for infection control in dental settings. However, in March 2016, the CDC released their update; a document entitled "Summary of Infection Prevention Practices in Dental Settings: Basic Expectations for Safe Care and Companion Checklist." The entire document is available online at www.cdc.gov/oralhealth/infectioncontrol/guidelines.

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Topics: sterilization, Andrea Cook, orthodontics, CDC, infection control, patient care

3 Great Techniques for Controlling Overhead

Posted by Brooke Milligan on Jan 23, 2017 10:01:14 AM

By Roger P. Levin, DDS

Compared to other dental and specialty offices, ortho practices tend to have larger staffs, more chairs, and a higher volume of patients seen every day. This means that the total cash flow tends to be relatively high, which can make monitoring and controlling overhead more challenging.

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Topics: orthodontics, Roger Levin, profits

UGM Early Registration About to Expire

Posted by Michelle Haupt on Dec 27, 2016 11:17:19 AM

The Ortho2 Users Group Meeting is a little over two months away, and we can’t wait to see you at the happiest place on Earth! The 2017 UGM takes place in Orange County, California, February 23-25. We have a great line up of consultants, doctors, and Ortho2 staff who will show you how to get your practice running in the best shape possible.

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Topics: orthodontics, viewpoint, UGM, Edge

Ardent Fan or Shopper: The Wow Factor Difference!

Posted by Brooke Milligan on Dec 21, 2016 1:22:59 PM

By Nancy Hyman

Patient referrals come from a myriad of sources in today’s unique promotional climate: your business Facebook page, Facebook post boosts and advertising, Google advertising, and family, friend, and dental referrals all vie for attention in planning your marketing budget.

Practices formerly reliant on dental and internal referrals may discover that as patterns change referrals from Internet sources may not be completely sold on you and require a different approach. This blog will discuss three key points to wow the new (potential) patient and is applicable to all initial exams, including consumers unfamiliar with your wonderful benefits and services.

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Topics: Marketing, Referrals, Nancy Hyman, orthodontics, Wow Factors

Spreading Holiday Cheer!

Posted by Michelle Haupt on Dec 9, 2016 1:32:11 PM

♫Tis the season to be jolly. Fa la la la la la la la la ♫ We are in full holiday spirit here at Ortho2 – Buddy, our Elf on the Shelf, has been popping around the office, we are preparing for the 16th annual chili cook-off, and some of us (we won’t name names) have had the holiday tunes going since before Thanksgiving.

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Topics: orthodontics, viewpoint, Edge, modules, December Special

Three Sources of Strength for the New Year

Posted by Brooke Milligan on Dec 1, 2016 2:24:40 PM

By Roger P. Levin, DDS

To ensure greater practice success in 2017, initiate a multi-faceted referral-generating program now—one that not only reinforces strategies already in place for bringing patients into your practice but also explores new opportunities for growth.

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Topics: Marketing, Referrals, orthodontics, Roger Levin

Scripting for Goals

Posted by Brooke Milligan on Nov 17, 2016 1:30:49 PM

By Pat Rosenzweig

In our offices, we frequently set not just production and collection goals, but also sub-goals that make it easier for us to reach our larger plans. While it’s great to set these goals, they’re of little use if we don’t provide staff with the tools to achieve them. Here are some examples of goals, scripts, and outcomes.

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Topics: orthodontics, scripting, goals, Pat Rosenzweig

Get Serious about Having Fun with Social Media

Posted by Brooke Milligan on Oct 12, 2016 8:25:54 AM

By Roger P. Levin, DDS

Social media can be a lot of fun. That’s one of the big reasons so many people spend so much time “socializing” online every day. If you want current and prospective patients and parents to pay attention to your posts—and feel good about your practice—keep them smiling. Here are some guidelines for upping the fun factor:

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Topics: orthodontics, Roger Levin, Social Media

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