The Future of Orthodontics

Posted by Brooke Hawke on May 22, 2019 9:33:26 AM

By Roger P. Levin, DDS

“It’s not whether you win, but how you play the game.”

This is a nice sentiment that we’ve all heard about sports but it doesn’t apply to orthodontics, especially when it comes to your practice’s future. In an excellent business book entitled Playing To Win: How Strategy Really Works, a simple method for evaluating the future is boiled down to one brilliant concept: Where will you play and how will you win?

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Topics: technology, orthodontic trends, Marketing, orthodontics, Roger Levin, Social Media, referral rewards, focus areas

The Best Cloud Software Just Got Better - See for Yourself at AAO Booth 2225!

Posted by Brooke Hawke on May 2, 2019 8:06:47 AM

The 2019 AAO annual meeting is just days away, and we’re so excited to see everyone in Los Angeles! We hope that you’ll stop by booth 2225 to see the latest innovations we’ve been working hard on. We have some pretty amazing features in the works that will help your practice run more efficiently. While you are at the show, you will not only get to see these features in action, but you’ll also be able to take advantage of our special pricing. Here’s a rundown of what you can look forward to seeing at the Ortho2 booth!

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Topics: orthodontic practice management, Ortho2, orthodontics, viewpoint, cloud, AAO, Edge, Edge Specialist, edge cloud, Financial Slider, AAO 2019, Edge Proposal, Online Scheduling, Edge Assistant, Amazon Alexa integration

Become Your Own Office Hero With Tools from Ortho2's UGM

Posted by Brooke Hawke on Apr 11, 2019 10:20:55 AM

This year’s Users Group Meeting party was Heroes vs. Villains, and I feel like it couldn’t have been more fitting for the occasion. This theme translated across the entire event by encouraging YOU to become your own office hero. As your choice of practice management software, we work hard to ensure you have the tools you need to keep your practice running smoothly. However, the day-to-day operations, challenges, and success of your practice rest on your shoulders.

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Topics: orthodontic education, Ortho2, orthodontics, Social Media, UGM, users group meeting, networking, team building

How to Keep Orthodontic Practice Production Strong

Posted by Brooke Milligan on Mar 19, 2019 1:28:06 PM

By Roger P. Levin, DDS

Orthodontics is under new competitive pressures. There are emerging trends that are making it more and more difficult to increase orthodontic practice production. Practices that don’t understand and address these trends will operate blindly, unable to plan for the challenges ahead.

Emerging Trends in Orthodontics

If you want your practice production to be strong you must thoroughly grasp the following emerging trends occurring in orthodontics:

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Topics: technology, orthodontic trends, Marketing, orthodontics, Roger Levin, DSO, aligners

A Game Plan for the Game Changers in Orthodontics

Posted by Brooke Milligan on Dec 17, 2018 9:34:03 AM

By Roger P. Levin, DDS

Orthodontics has seen many changes throughout the past years. From changes in how referrals are made, to changes in technology, and marketing. Keeping on top of all of these trends is Dr. Roger P. Levin of the Levin Group. The Levin Group and Ortho2 have worked together since 2009 to ensure orthodontists are up to speed not only in the technology they use, but also in the trends and markets.

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Topics: technology, Marketing, Referrals, orthodontics, Roger Levin

Going the Extra Mile to Make a Great First Impression

Posted by Brooke Milligan on Nov 20, 2018 10:07:00 AM

By Roger P. Levin, DDS

The orthodontic practice as a business model is actually rather simple. The more new patients you have and the more of those patients that you close, the higher your practice production. So it stands to reason that one of the keys to orthodontic practice success is and will always be acquiring new patients. And getting off on the right foot with new patients requires making a great first impression.

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Topics: orthodontics, Roger Levin, first impression, go the extra mile

Five Ways You Can Protect Your Orthodontic Practice

Posted by Brooke Milligan on Sep 21, 2018 10:14:48 AM

By Roger P. Levin, DDS

Orthodontists are experiencing increased competition and it’s not just coming from other orthodontists. More and more aligner treatments are being offered from general dentists and direct-to-consumer companies. This is having an effect on many orthodontic practices, but there are specific ways to protect the practice and maintain a highly successful future. Consider these five strategies to help protect your practice:

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Topics: Referrals, orthodontics, Roger Levin, treatment coordinator, scheduling, observation program, adult patients

Increasing Referrals through Customer Service

Posted by Brooke Milligan on Jul 6, 2018 11:44:32 AM

By Roger P. Levin, DDS

After you’ve been a practice leader for a number of years, it becomes clear that your best referral source is your patients. Getting patient referrals is an inexpensive and relatively easy way to ensure that your practice has a steady stream of new patients. So what will get patients raving about your practice? From the time a patient walks in the door until they leave, you have the opportunity to impress them and make them feel great. Dentistry is a service industry and how you treat patients is crucial to your success. But providing great customer service isn’t just simply about being nice. In fact, you should start to view customer service as a management system that has a process with clear objectives, which include increasing referrals from current patients.

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Topics: Referrals, orthodontics, Roger Levin, customer service

Update: Planned Outage for Edge Cloud Data Center

Posted by Michelle Haupt on Mar 20, 2018 3:04:36 PM

Updated 3/22/2018

Anyone who owns a computer knows at some time the device needs to update to stay on top of added securities and features. While it may seem like a hassle to update, and restart, it really is for our own benefit to be on the latest version of operating system (or app, or software, etc.).

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Topics: orthodontics, Edge, edge cloud

Get Your Ortho Practice Ready for 2018

Posted by Brooke Milligan on Nov 9, 2017 9:42:41 AM

By Roger P. Levin, DDS

The last two months of the year are always a whirlwind. You’re trying to tie up all the loose ends for this year while looking ahead to the next. It’s like living in two different time periods. And, on the top of that, with all the holiday-related activities going on at the end of the year, it can be tempting to put the practice on autopilot and pick up the pieces in January.

But you don’t want to do that because then you’ll end up getting off to a slow start.

Here are four things to do now that will jumpstart your January:

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Topics: Marketing, orthodontics, Roger Levin, success, goals, new year, planning

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