The New Face of Orthodontic Competition

Posted by Brooke Hawke on Aug 20, 2020 11:27:46 AM

By Roger P. Levin, DDS

The COVID-19 crisis has changed orthodontics and dentistry permanently. One of the biggest effects of the crisis is that dentistry has probably advanced five years in about ten weeks. This means that certain inevitabilities, trends, and market positions have already changed even if supporting data is unavailable and the trends are not yet obvious. As a result, it will never be business as usual again.

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Topics: Marketing, orthodontics, Roger Levin, COVID-19, recovery, strategic planning, data analysis, competition

Four Ways to Increase the Speed of Your Orthodontic Practice Recovery

Posted by Brooke Hawke on Jul 13, 2020 11:12:02 AM

By Roger P. Levin, DDS

In the new reality we are now living in, getting back up to speed is challenging. With little time to prepare, most practices were forced to shut down. As we reopen, new regulations and infection control processes have decreased patient volume, and some patients are hesitant to return due to safety and financial concerns. All of this has the potential to seriously disrupt orthodontic practice production. It may seem like a time to sit back and wait and see what happens, but speed counts in a recovery. And the key to minimizing and mitigating lost production and revenue is to take action–NOW!

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Topics: Marketing, orthodontics, Roger Levin, infection control, practice production, COVID-19, recovery, revenue

The Formula for a Successful Orthodontic Practice

Posted by Brooke Hawke on Jun 22, 2020 3:22:18 PM

By Roger P. Levin, DDS

COVID-19 has been a game changer. Practices have had to shut down, use new technologies such as teledentistry, and reopen with new regulations, anxious team members, and concerned patients. As many people have observed, we have officially moved into a new normal.

The good news is that the business model for a successful orthodontic practice remains both unchanged and uncomplicated. Orthodontic practices that have enough people calling for potential consults, making appointments after the consult, and accepting treatment to be successful. It’s really just simple math. Leads + Consults = Starts.

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Topics: Marketing, orthodontics, Roger Levin, COVID-19, consults, starts, recovery, leads

Introducing Online Scheduling for Edge Cloud

Posted by Michelle Haupt on Jun 1, 2020 10:18:35 AM

Online Scheduling is now available for Edge Cloud. With Online Scheduling, you can have prospective patients schedule an exam or consult with your office. Read on, and use the videos, to set up this feature in your practice.

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Topics: Ortho2, orthodontics, edge cloud, Online Scheduling, scheduler

Use It, or Lose It – Readying Your Equipment for the Post-COVID-19 Influx of Patients

Posted by Brooke Hawke on Apr 16, 2020 2:19:17 PM

By Joseph Ross, President Ross Orthodontic

Every day headlines report we are nearing the peak of this pandemic; normalcy will return soon. Until that happens, your equipment is sitting doing nothing. Since all offices have been shut down and seeing only emergency cases, the backup of current and existing patient appointments is only building. You don’t want to start seeing patients and immediately have to stop to make repairs due to equipment inactivity. The old adage ‘use it, or lose it’ applies here. Not using your equipment on a daily basis can cause minor problems when you start up again. Be proactive, be prepared, and be ready.

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Topics: sterilization, orthodontics, orthodontic equipment, orthodontic tools, maintenance, repairs, COVID-19

How to Fill Your Down Time

Posted by Michelle Haupt on Apr 7, 2020 2:11:05 PM

You may find yourself with extra time on your hands, and wondering what to do to fill that time. We often hear offices are too busy to perform new or cleanup tasks. We have compiled a list of things that would be good to review in your office. Use the links for the Help menu and video tutorials to assist in performing these tasks. And as always, our Software Support Team is available to take your calls, chats, and emails.

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Topics: orthodontic education, reminders, Ortho2, orthodontics, viewpoint, edge cloud, new tasks, cleanup tasks, electronic charting, merge letters, visual tags, scheduler, treatment findings

Take Your Passion for Learning to the Next Level at the Ortho2 UGM

Posted by Brooke Hawke on Mar 27, 2020 2:53:31 PM

One of the greatest qualities we can possess in life is a thirst for knowledge. Learning and education have always been important to me, and I realized after graduating college my excitement for learning didn’t stop. I love learning new things, finding more efficient ways to do my job, and finding ways to refresh my creative flow. Luckily, I work for a great employer who values education just as much as I do. Ortho2 offers each employee an education budget each year to attend classes to learn new skills, purchase books to learn new developments in our field, and attend conferences.

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Topics: orthodontic education, Ortho2, orthodontics, Social Media, UGM, users group meeting, networking, team building

How Your Patients Interact With You Through Edge Cloud

Posted by Brooke Hawke on Jan 6, 2020 9:54:40 AM

Communication is the key to any relationship. And today, there are so many different ways people can communicate with each other. While one patient may call to make a
payment, another prefers to make that same payment online. Edge Cloud offers a wide range of opportunities for your patients and parents to interact with your office. Below are just a few of the current and new features you can find in your cloud practice management system.

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Topics: orthodontic practice management, Communication, Ortho2, orthodontics, Patient Communication, online forms, practice management software, edge cloud, Financial Slider, Edge Proposal, Online Scheduling, website access

Three Things to Consider When You Sense Practice Performance is "Off"

Posted by Brooke Hawke on Nov 5, 2019 9:38:56 AM

By Roger P. Levin, DDS

When something isn't right in your practice you can usually tell. Even if you haven’t gotten a chance to crunch the numbers, more free time in your schedule or less people in the waiting room usually means there’s a dip in production. So what do you do when you begin to sense that your orthodontic practice isn’t performing well? Don’t wait; take action immediately by looking at these three things:

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Topics: Marketing, orthodontics, Roger Levin, treatment coordinator, practice production

Keeping Orthodontic Practice Production Strong

Posted by Brooke Hawke on Sep 18, 2019 1:05:26 PM

By Roger P. Levin, DDS

Orthodontics is under competitive pressures unlike anything we’ve seen in the past. Emerging trends are making it more challenging for orthodontic practice production and practices that don’t understand these trends will fall victim to them.

Emerging Trends
The rise of the following emerging trends is rapidly affecting orthodontic practice production:

  • DSOs or corporate dentistry
  • Aligner dentistry
  • Direct-to-consumer orthodontic care
  • Patients shopping for orthodontic services
  • More orthodontists
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Topics: orthodontic trends, Marketing, Referrals, orthodontics, Roger Levin, referral marketing, practice production

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