If At First You Don't Succeed, Follow Up

Posted by Brooke Milligan on Sep 14, 2016 9:14:35 AM

By Roger P. Levin, DDS

In general, consumers have become more deliberate about how they spend their money – especially on something that costs as much as ortho treatment. Taking a more cautious approach, many prospective adult patients and parents of young ortho candidates won’t accept treatment after one consult. They plan to check out multiple orthodontists (ortho shopping), and may very well need more than a single consult with you and your treatment coordinator before choosing your practice. In other words, you should develop follow-up strategies to turn “maybe” into “yes.”

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Topics: orthodontics, Roger Levin, follow up strategies

Parent Promotions - Remember this Valuable Resource!

Posted by Brooke Milligan on Sep 1, 2016 11:59:24 AM

By Nancy Hyman

When it comes to orthodontic practice marketing, attracting the parents is just as important as appealing to children and teens themselves. Focusing on making your practice child friendly should be a priority, and so should parent outreach.

Giving flexibility in scheduling is one way you can please parents and attract new patients. Consider opening early several days each week, or staying open later. If you don’t normally have practice hours on Saturdays, consider a once a month day when all you do is quick adjustment appointments and initial exams for potential patients likely to start treatment. Another Saturday option is scheduling short adjustments in the morning and initial exams in the early afternoon. A suggested schedule may include adjustments between 8 A.M. to noon and initial exams between 12:30 and 2:30 P.M. with two exams per 45-60 minutes with two treatment coordinators and a records technician available for on-the-spot records. If you do not have two consult rooms designate an area in the clinic for back up.

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Topics: Marketing, Nancy Hyman, orthodontics, parent promotions

The Dual Advantages of Outside Financing

Posted by Brooke Milligan on Aug 12, 2016 8:25:43 AM

By Roger P. Levin, DDS

No matter how well you and your treatment coordinator present the case to parents and adult patients, one barrier in particular can block acceptance of ortho treatment: the cost.

For the average individual or family, the decision to spend thousands of dollars—no matter how great the benefits—does not come easily. Especially in the post-recession economy, marked as it is by stagnant wages and financial uncertainty, paying for orthodontics can be daunting.

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Topics: orthodontics, Roger Levin, outside financing

Do Young Patients Think Your Practice is Awesome...or Lame?

Posted by Brooke Milligan on Jul 26, 2016 11:48:30 AM

By Roger P. Levin, DDS

Pop culture changes fast – especially for young people like your patients. For the typical 12-year-old, what’s totally awesome today will get an eye roll next year. So if you want your practice to be exciting and fun for your young patients – if you want them telling their friends (potential patients) what a great place your practice is – you need to consider updating your office annually.

The following advice is based on Levin Group’s experience with thousands of successful ortho practices across the country.

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Topics: orthodontics, Roger Levin, young patients

Review Time: Responding to Online Reviews for Your Practice

Posted by Brooke Milligan on Jun 10, 2016 8:28:05 AM

By Nancy Hyman

Little works more effectively in persuading potential patients than the word-of-mouth, first-hand account of a review. And the proper response, especially to the negative, often proves critical to a practice’s ascent. Sure, if every comment about your practice was a testimonial rave, you could simply sit back soaking up the praise and press forward. If everyone was 100% satisfied, there’d be little here to expound upon. Contrary to the common assumption, the negative review provides that profound moment where you can absorb and diffuse it, making that quantum leap into new strata. Dissatisfaction can come in an array of forms, but preparation for such assaults is more likely to shell out dividends. Rehearsing and reviewing a tactical approach with room for variation will help.

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Topics: Nancy Hyman, orthodontics, online reviews

Increase Production with TC Training

Posted by Brooke Milligan on May 13, 2016 10:27:29 AM

By Roger P. Levin, DDS

As the orthodontist, you play the most important role presentation—deciding what treatment to in caserecommend, offering the doctor’s opinion to parents and adult patients, answering questions, and projecting a strong professional image. But all of this can and should occur within 10–15 minutes. Your treatment coordinator (TC) should be properly trained to take responsibility for the rest of the time in the presentation. Such training should include:

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Topics: orthodontics, Roger Levin, treatment coordinator, TC training

Keeping Ortho Patients on Schedule

Posted by Ben Shin on Feb 26, 2016 9:00:00 AM

By Roger P. Levin, DDS

As a process that typically lasts for 18–24 months, ortho treatment can easily fall behind schedule if parents or adult patients aren’t diligent about keeping their appointments. You’ll always have overdue patients, but the following techniques will help you minimize the problem:

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Topics: practice management, orthodontics, Roger Levin, scheduling

When the Cloud Seems Too Far Away

Posted by Shelby Kruse on Sep 12, 2013 3:40:00 PM

by Dan Sargent
The Cloud is fantastic for accessibility and reducing cost and complexity for the user. But from a design standpoint it presents unique challenges as well. One example is dealing with very large files, like high-quality X-ray images. Even with a fast Internet connection, they just take some time to upload and download.

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Topics: technology, orthodontics, cloud computing, imaging, local image cache

The Selling Power of Enthusiasm

Posted by Shelby Kruse on Sep 4, 2013 10:00:00 AM

By Roger P. Levin, DDS

The Great Recession has taught ortho practices that treatment must be sold, not merely presented. As the staff member primarily responsible for the ortho selling process, the treatment coordinator (TC) must learn sales techniques proven effective in the business world. One of the simplest yet most powerful is to project enthusiasm.

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Topics: orthodontics, Roger Levin, treatment coordinators

Send Big Files Using E-mail [from the AAO Tech Talk blog]

Posted by Shelby Kruse on Aug 29, 2013 3:22:00 PM

Somedays other people say it better than you could have said it yourself. So today, we wanted to be sure you caught this great post from the AAO's Tech Talk Blog about the options that exist for transmitting large files when e-mail just won't cut it.  Thanks, Dr. Palomo, for digging into this topic.

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Topics: technology, orthodontics, AAO Tech Talk

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