The Associate Decision - 3 Questions to Ask

Posted by Brooke Milligan on Jun 21, 2017 9:37:33 AM

By Roger P. Levin, DDS

Most practice owners think about bringing on an associate at one time or another. This is a major decision that will impact team dynamics, doctor income, customer service, referring doctor relations, and potentially the ownership structure of the practice. If you’re at a point in your career when you’re thinking about hiring an associate, here are three questions to ask:

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Topics: orthodontics, Roger Levin, associate

Beware the Threat of Complacency

Posted by Brooke Milligan on May 24, 2017 12:28:49 PM

By Roger P. Levin, DDS

Orthodontics is a relationship business. If you provide great customer service while delivering excellent results, then parents (and adult patients) will tell their friends and family about their experience. I find that most orthodontists and team members do a good job of making parents and patients feel connected to the practice.

But it’s not always easy. There are days when everything goes wrong––patients are late, a co-worker goes home sick, the computers crash, etc.––and it takes every bit of training, know-how, and composure to maintain that high level of customer service.

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Topics: orthodontics, Roger Levin, customer service, practice improvement

Texting is the Answer!

Posted by Brooke Milligan on May 5, 2017 9:47:09 AM

By Nancy Hyman

In the never-ending challenge of contacting parents, adult patients, or potential patients, consider a transition to texting for quick responses and results! Your target audience is never too busy to check their cell phones throughout the day and many workplaces allow cell phone use, taking the place of leaving messages on home answering machines or the inconvenience of receiving calls at work. Only 41% of over 21,000 households surveyed use a landline in addition to a cellphone per The Centers for Disease Control.

Utilize the Ortho2 texting feature to reach out to pending parents/adult patients and un-appointed Kids Club members. Prospective patients, mined from returned dental referral cards, will be texted via the practice cell.

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Topics: orthodontics, Nancy Hyman, texting, efficiency, reminders

Meetings: Four Mistakes to Avoid

Posted by Brooke Milligan on Mar 22, 2017 4:00:45 PM

By Roger P. Levin, DDS

Everybody hates them. They waste time, kill morale, and basically suck the life force out of the practice. I’m talking about bad meetings.

At my seminars, I hear many horror stories from orthodontists and team members about the quality of meetings in their practices. Nobody knows the purpose. The right information isn’t shared. One or two people monopolize the conversation. The gathering turns into a giant complaint session.

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Topics: orthodontics, Roger Levin, meetings

2017 UGM Wrap Up

Posted by Amy Schmidt on Mar 6, 2017 3:29:03 PM

As I conclude my thirteenth year at the Ortho2 Users Group Meeting, I have to say that this year was amazing! So many great speakers, talented staff, and awesome attendees were brought together to share ideas and expertise on a variety of topics in the Ortho industry. There were so many great moments during our time in Orange County, but a few things definitely standout from this meeting.

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Topics: orthodontics, Edge, viewpoint, UGM

CDC Summary Changes to Be Implemented

Posted by Brooke Milligan on Feb 7, 2017 10:19:10 AM

By Andrea Cook

There has been talk for some time regarding an update to the Guidelines for Infection Control in Dental Health-Care Settings, 2003. The CDC will not be releasing new guidelines for infection control in dental settings. However, in March 2016, the CDC released their update; a document entitled "Summary of Infection Prevention Practices in Dental Settings: Basic Expectations for Safe Care and Companion Checklist." The entire document is available online at www.cdc.gov/oralhealth/infectioncontrol/guidelines.

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Topics: orthodontics, Andrea Cook, CDC, infection control, sterilization, patient care

3 Great Techniques for Controlling Overhead

Posted by Brooke Milligan on Jan 23, 2017 10:01:14 AM

By Roger P. Levin, DDS

Compared to other dental and specialty offices, ortho practices tend to have larger staffs, more chairs, and a higher volume of patients seen every day. This means that the total cash flow tends to be relatively high, which can make monitoring and controlling overhead more challenging.

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Topics: orthodontics, Roger Levin, profits

UGM Early Registration About to Expire

Posted by Michelle Haupt on Dec 27, 2016 11:17:19 AM

The Ortho2 Users Group Meeting is a little over two months away, and we can’t wait to see you at the happiest place on Earth! The 2017 UGM takes place in Orange County, California, February 23-25. We have a great line up of consultants, doctors, and Ortho2 staff who will show you how to get your practice running in the best shape possible.

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Topics: orthodontics, Edge, viewpoint, UGM

Ardent Fan or Shopper: The Wow Factor Difference!

Posted by Brooke Milligan on Dec 21, 2016 1:22:59 PM

By Nancy Hyman

Patient referrals come from a myriad of sources in today’s unique promotional climate: your business Facebook page, Facebook post boosts and advertising, Google advertising, and family, friend, and dental referrals all vie for attention in planning your marketing budget.

Practices formerly reliant on dental and internal referrals may discover that as patterns change referrals from Internet sources may not be completely sold on you and require a different approach. This blog will discuss three key points to wow the new (potential) patient and is applicable to all initial exams, including consumers unfamiliar with your wonderful benefits and services.

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Topics: orthodontics, Referrals, Marketing, Nancy Hyman, Wow Factors

Spreading Holiday Cheer!

Posted by Michelle Haupt on Dec 9, 2016 1:32:11 PM

♫Tis the season to be jolly. Fa la la la la la la la la ♫ We are in full holiday spirit here at Ortho2 – Buddy, our Elf on the Shelf, has been popping around the office, we are preparing for the 16th annual chili cook-off, and some of us (we won’t name names) have had the holiday tunes going since before Thanksgiving.

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Topics: orthodontics, Edge, viewpoint, modules, December Special

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