5 Web and Mobile Site Marketing Tips for Orthodontists

Posted by Shelby Kruse on Feb 15, 2013 10:24:00 AM


by Mary Kay Miller
Make the most of your digital real estate with these 5 tips on website and mobile site marketing for orthodontists.

 

Read More

Topics: orthdontics, orthodontists, Mary Kay Miller, Internet Marketing

Take Advantage of Year-End Prices

Posted by Michelle Haupt on Nov 12, 2012 12:01:00 PM

With the holidays coming up, we know how important it is to get a deal on the items we shop for. This is just as true for your office as it is for your home. The Section 179 Deduction makes this even easier by allowing you to write off the full amount of qualifying purchases made in 2012 (up to $139,000) and take advantage of a 50% bonus depreciation on any amount above the deduction limit.

Read More

Topics: technology, reminders, Ortho2, orthodontists, orthodontics, tips, year-end pricing

The Doctor's Role in Practice Success - Part 2

Posted by Michelle Haupt on Oct 9, 2012 3:21:00 PM

Using the steps outlined below, you can effectively refresh your marketing calendar.

Read More

Topics: orthodontic practice management, Marketing, growth plan, marketing plan, Nancy Hyman, orthodontists, Orthodontic, practice growth

The Doctor's Role in Practice Success - Part 1

Posted by Shelby Kruse on Aug 15, 2012 1:13:00 PM


By Nancy Hyman

Doctors, your leadership is the key to practice growth! Let’s breakdown common elements of a successful marketing plan:

  • Determine desired patient flow (New starts and active patients)
  • Appoint a marketing team
  • Track previous year/current year statistics (Referrals, production, etc)
  • Develop strategies
  • Implement a task list
  • Assign a budget

In this blog we will discuss your vision, establishing your marketing team, and initial guidelines for a successful plan.

Your Vision

The Doctor clarifies the flow of patients-patients per day and the preferred number of patient days in each month. Look at your demographic area and set fees based on your patient population. Share your  production goals with your team and create a realistic vision of your practice based on facts. Your Ortho2 software (and correct input) is an integral part of fact gathering and statistical review.

Select a Team Leader and Marketing Team

Read More

Topics: orthodontic practice management, Marketing, marketing plan, Nancy Hyman, orthodontists, orthodontics, practice growth

Enhance Treatment and Control Costs with Orchestrate

Posted by Shelby Kruse on Jul 30, 2012 11:45:00 AM


by Dr. Craig Scholz

In May, Ortho2 began an exclusive partnership with Orchestrate Orthodontic Technologies to market and sell their 3D orthodontic CAD software. This powerful system allows the orthodontist to easily define tooth movements to design digitally perfect, yet inexpensive clear aligners and retainers in office. What’s unique about Orchestrate is that it is the first orthodontic system that allows the doctor to scan, design and create appliances completely in house. Since the Orchestrate software system is not aligned with any specific brand or type of appliance, it can be used for a multitude of purposes. Many of the existing Orchestrate users refer to it as “Photoshop for appliance design” with its ability to utilize data from a variety of sources and then easily manipulate this data.

Read More

Topics: technology, orthodontic trends, orthodontists, orthodontics, Craig Scholz, Orchestrate

Balancing the Personal Touch with Technology: Part 2

Posted by Shelby Kruse on Jan 18, 2012 9:25:00 AM


by Carol Eaton

Be sure to check out Part 1 of Balancing the Personal Touch with Technology by clicking here.  Carol discussed Benefits of Technology and Benefits of a Well-designed Website and Digital Images.

Read More

Topics: technology, Marketing, Communication, Consultants, Ortho2, orthodontists, Carol Eaton, Orthodontic

Subscribe to Email Updates

Posts by Topic

see all