by Mary Kay Miller
Make the most of your digital real estate with these 5 tips on website and mobile site marketing for orthodontists.
With the holidays coming up, we know how important it is to get a deal on the items we shop for. This is just as true for your office as it is for your home. The Section 179 Deduction makes this even easier by allowing you to write off the full amount of qualifying purchases made in 2012 (up to $139,000) and take advantage of a 50% bonus depreciation on any amount above the deduction limit.
Doctors, your leadership is the key to practice growth! Let’s breakdown common elements of a successful marketing plan:
In this blog we will discuss your vision, establishing your marketing team, and initial guidelines for a successful plan.
The Doctor clarifies the flow of patients-patients per day and the preferred number of patient days in each month. Look at your demographic area and set fees based on your patient population. Share your production goals with your team and create a realistic vision of your practice based on facts. Your Ortho2 software (and correct input) is an integral part of fact gathering and statistical review.
In May, Ortho2 began an exclusive partnership with Orchestrate Orthodontic Technologies to market and sell their 3D orthodontic CAD software. This powerful system allows the orthodontist to easily define tooth movements to design digitally perfect, yet inexpensive clear aligners and retainers in office. What’s unique about Orchestrate is that it is the first orthodontic system that allows the doctor to scan, design and create appliances completely in house. Since the Orchestrate software system is not aligned with any specific brand or type of appliance, it can be used for a multitude of purposes. Many of the existing Orchestrate users refer to it as “Photoshop for appliance design” with its ability to utilize data from a variety of sources and then easily manipulate this data.