By Roger P. Levin, DDS
Before the Great Recession, many orthodontic practices had an adequate flow of new patients. Now, with more ortho shopping going on and competition increasing from GPs and dental service organizations (DSOs), most orthodontists must take positive steps to attract new patients.
You’ve seen it and heard it many times… You wait in line to pay for your items in a store and you look up to find a sales associate whose eyes are glazed over and sounds like a broken record, “Did you find everything all right?” in a way that you know asking this question is required by management. Not exactly a positive or interesting experience.