By Roger P. Levin, DDS
Orthodontics is a relationship business. If you provide great customer service while delivering excellent results, then parents (and adult patients) will tell their friends and family about their experience. I find that most orthodontists and team members do a good job of making parents and patients feel connected to the practice.
But it’s not always easy. There are days when everything goes wrong––patients are late, a co-worker goes home sick, the computers crash, etc.––and it takes every bit of training, know-how, and composure to maintain that high level of customer service.