Keeping Orthodontic Practice Production Strong

Posted by Brooke Hawke on Sep 18, 2019 1:05:26 PM

By Roger P. Levin, DDS

Orthodontics is under competitive pressures unlike anything we’ve seen in the past. Emerging trends are making it more challenging for orthodontic practice production and practices that don’t understand these trends will fall victim to them.

Emerging Trends
The rise of the following emerging trends is rapidly affecting orthodontic practice production:

  • DSOs or corporate dentistry
  • Aligner dentistry
  • Direct-to-consumer orthodontic care
  • Patients shopping for orthodontic services
  • More orthodontists
Read More

Topics: orthodontic trends, Marketing, Referrals, orthodontics, Roger Levin, referral marketing, practice production

Referring Doctors Still Matter

Posted by Brooke Hawke on Jul 10, 2019 10:02:57 AM

By Roger P. Levin, DDS

When I lecture to orthodontic teams throughout the country, I often hear them express frustration about the fact that more referring doctors are doing their own orthodontic treatment. Understandably, this frustration can cause them to abandon focusing on general dentists as referrals sources. Why court the very people that you’re in competition with? However orthodontists must think of their referral marketing efforts in this way: The more things change, the more they stay the same. While it’s true that general dentists are increasing the amount of orthodontics that they provide, most orthodontic treatment is still supplied by orthodontic practices and referrals from general dentists are still very strong. So turning away from general dentists can be detrimental to maintaining a high-level of practice revenue.

Read More

Topics: orthodontic trends, Marketing, Referrals, orthodontics, Roger Levin, referral marketing

A Game Plan for the Game Changers in Orthodontics

Posted by Brooke Milligan on Dec 17, 2018 9:34:03 AM

By Roger P. Levin, DDS

Orthodontics has seen many changes throughout the past years. From changes in how referrals are made, to changes in technology, and marketing. Keeping on top of all of these trends is Dr. Roger P. Levin of the Levin Group. The Levin Group and Ortho2 have worked together since 2009 to ensure orthodontists are up to speed not only in the technology they use, but also in the trends and markets.

Read More

Topics: technology, Marketing, Referrals, orthodontics, Roger Levin

Five Ways You Can Protect Your Orthodontic Practice

Posted by Brooke Milligan on Sep 21, 2018 10:14:48 AM

By Roger P. Levin, DDS

Orthodontists are experiencing increased competition and it’s not just coming from other orthodontists. More and more aligner treatments are being offered from general dentists and direct-to-consumer companies. This is having an effect on many orthodontic practices, but there are specific ways to protect the practice and maintain a highly successful future. Consider these five strategies to help protect your practice:

Read More

Topics: Referrals, orthodontics, Roger Levin, treatment coordinator, scheduling, observation program, adult patients

Increasing Referrals through Customer Service

Posted by Brooke Milligan on Jul 6, 2018 11:44:32 AM

By Roger P. Levin, DDS

After you’ve been a practice leader for a number of years, it becomes clear that your best referral source is your patients. Getting patient referrals is an inexpensive and relatively easy way to ensure that your practice has a steady stream of new patients. So what will get patients raving about your practice? From the time a patient walks in the door until they leave, you have the opportunity to impress them and make them feel great. Dentistry is a service industry and how you treat patients is crucial to your success. But providing great customer service isn’t just simply about being nice. In fact, you should start to view customer service as a management system that has a process with clear objectives, which include increasing referrals from current patients.

Read More

Topics: Referrals, orthodontics, Roger Levin, customer service

Ardent Fan or Shopper: The Wow Factor Difference!

Posted by Brooke Milligan on Dec 21, 2016 1:22:59 PM

By Nancy Hyman

Patient referrals come from a myriad of sources in today’s unique promotional climate: your business Facebook page, Facebook post boosts and advertising, Google advertising, and family, friend, and dental referrals all vie for attention in planning your marketing budget.

Practices formerly reliant on dental and internal referrals may discover that as patterns change referrals from Internet sources may not be completely sold on you and require a different approach. This blog will discuss three key points to wow the new (potential) patient and is applicable to all initial exams, including consumers unfamiliar with your wonderful benefits and services.

Read More

Topics: Marketing, Referrals, Nancy Hyman, orthodontics, Wow Factors

Three Sources of Strength for the New Year

Posted by Brooke Milligan on Dec 1, 2016 2:24:40 PM

By Roger P. Levin, DDS

To ensure greater practice success in 2017, initiate a multi-faceted referral-generating program now—one that not only reinforces strategies already in place for bringing patients into your practice but also explores new opportunities for growth.

Read More

Topics: Marketing, Referrals, orthodontics, Roger Levin

Patient Reward Strategies

Posted by Ben Shin on Oct 15, 2015 7:45:35 AM

by Nancy Hyman

As an increasing number of practices opt to not reward for patient referrals, consider maintaining an active referral outreach and incorporating other areas in which patients may be rewarded.

Read More

Topics: Marketing, Referrals, patient rewards, referral rewards, rewards

Rock Your School Promotions!

Posted by Ben Shin on Jul 15, 2015 10:44:00 AM

By Nancy Hyman

Patient referral patterns continue to vex practices as professional referrals decline and Internet referrals become increasingly important, leaving direct-to-the-public promotions as an afterthought. Don’t take this important segment of practice growth for granted! In addition to a strong patient-to-patient and sibling program, consider increasing name identification by going directly to the source of school-aged children and adolescents.

Read More

Topics: Marketing, Referrals, Nancy Hyman, school

Five Ortho Production Drivers

Posted by Shelby Kruse on May 8, 2013 2:26:00 PM

By Roger P. Levin, DDS
In these challenging times for ortho practices, orthodontists and their teams must keep a sharp focus on the sources of production and profitability. Other aspects of practice operation are important, but the five ortho production drivers demand priority attention if the practice is to resist decline and increase production.

Read More

Topics: orthodontic practice management, orthdontics, Referrals, practice growth, Roger Levin, Levin Group

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all