Ardent Fan or Shopper: The Wow Factor Difference!

Posted by Brooke Milligan on Dec 21, 2016 1:22:59 PM

By Nancy Hyman

Patient referrals come from a myriad of sources in today’s unique promotional climate: your business Facebook page, Facebook post boosts and advertising, Google advertising, and family, friend, and dental referrals all vie for attention in planning your marketing budget.

Practices formerly reliant on dental and internal referrals may discover that as patterns change referrals from Internet sources may not be completely sold on you and require a different approach. This blog will discuss three key points to wow the new (potential) patient and is applicable to all initial exams, including consumers unfamiliar with your wonderful benefits and services.

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Topics: Marketing, Referrals, Nancy Hyman, orthodontics, Wow Factors

Three Sources of Strength for the New Year

Posted by Brooke Milligan on Dec 1, 2016 2:24:40 PM

By Roger P. Levin, DDS

To ensure greater practice success in 2017, initiate a multi-faceted referral-generating program now—one that not only reinforces strategies already in place for bringing patients into your practice but also explores new opportunities for growth.

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Topics: Marketing, Referrals, orthodontics, Roger Levin

Patient Reward Strategies

Posted by Ben Shin on Oct 15, 2015 7:45:35 AM

by Nancy Hyman

As an increasing number of practices opt to not reward for patient referrals, consider maintaining an active referral outreach and incorporating other areas in which patients may be rewarded.

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Topics: Marketing, Referrals, patient rewards, referral rewards, rewards

Rock Your School Promotions!

Posted by Ben Shin on Jul 15, 2015 10:44:00 AM

By Nancy Hyman

Patient referral patterns continue to vex practices as professional referrals decline and Internet referrals become increasingly important, leaving direct-to-the-public promotions as an afterthought. Don’t take this important segment of practice growth for granted! In addition to a strong patient-to-patient and sibling program, consider increasing name identification by going directly to the source of school-aged children and adolescents.

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Topics: Marketing, Referrals, Nancy Hyman, school

Five Ortho Production Drivers

Posted by Shelby Kruse on May 8, 2013 2:26:00 PM

By Roger P. Levin, DDS
In these challenging times for ortho practices, orthodontists and their teams must keep a sharp focus on the sources of production and profitability. Other aspects of practice operation are important, but the five ortho production drivers demand priority attention if the practice is to resist decline and increase production.

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Topics: orthodontic practice management, orthdontics, Referrals, practice growth, Roger Levin, Levin Group

Referral Marketing in the New Economy

Posted by Shelby Kruse on Sep 26, 2012 8:44:00 AM


By Roger P. Levin, DDS

Before the Great Recession, many orthodontic practices had an adequate flow of new patients. Now, with more ortho shopping going on and competition increasing from GPs and dental service organizations (DSOs), most orthodontists must take positive steps to attract new patients.

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Topics: orthodontic practice management, Referrals, Patient Communication, Roger Levin

Creating a Growth Plan with a Dynamic Marketing Calendar

Posted by Shelby Kruse on Jan 26, 2012 12:11:00 PM


by Nancy Hyman, Ortho Referral Systems

The thriving orthodontic practices in today’s environment all share common elements in their practice growth plan: a vision of the desired patient flow (new starts and active patients), determining the target audience, a variety of selected strategies, and implementation of a task list and tracking of referral strategy efforts. In speaking with hundreds of doctors within the last year one point became very clear; the old way of creating growth is no longer working… business as usual no longer creates the desired results!

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Topics: orthodontic practice management, Marketing, Consultants, Referrals, growth plan, Organization, marketing plan, New Patients, Nancy Hyman, Ortho2

Referrals from Schools - Ideas for Promoting Your Practice

Posted by Shelby Kruse on Nov 3, 2011 12:30:00 PM

by Nancy Hyman

As professional referrals continue to decline many orthodontic practices seek creative measures to maintain and increase patient referrals. Chris Bentson of Bentson,Clark and Copple notes: “Orthodontists are reacting to this by increasing marketing budgets and focusing on internal referral programs to bring patients into the practice.” I have outlined several strategies recently tested and tracked in Dr. William Hyman's practice which resulted in initial phone calls.

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Topics: Marketing, Communication, Referrals, Nancy Hyman

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