Referral Marketing in the New Economy

Posted by Shelby Kruse on Sep 26, 2012 8:44:00 AM

By Roger P. Levin, DDS

Before the Great Recession, many orthodontic practices had an adequate flow of new patients. Now, with more ortho shopping going on and competition increasing from GPs and dental service organizations (DSOs), most orthodontists must take positive steps to attract new patients.

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Topics: orthodontic practice management, Referrals, Patient Communication, Roger Levin

Creating a Growth Plan with a Dynamic Marketing Calendar

Posted by Shelby Kruse on Jan 26, 2012 12:11:00 PM

by Nancy Hyman, Ortho Referral Systems

The thriving orthodontic practices in today’s environment all share common elements in their practice growth plan: a vision of the desired patient flow (new starts and active patients), determining the target audience, a variety of selected strategies, and implementation of a task list and tracking of referral strategy efforts. In speaking with hundreds of doctors within the last year one point became very clear; the old way of creating growth is no longer working… business as usual no longer creates the desired results!

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Topics: orthodontic practice management, Marketing, Consultants, Referrals, growth plan, Organization, marketing plan, New Patients, Nancy Hyman, Ortho2

Referrals from Schools - Ideas for Promoting Your Practice

Posted by Shelby Kruse on Nov 3, 2011 12:30:00 PM

by Nancy Hyman

As professional referrals continue to decline many orthodontic practices seek creative measures to maintain and increase patient referrals. Chris Bentson of Bentson,Clark and Copple notes: “Orthodontists are reacting to this by increasing marketing budgets and focusing on internal referral programs to bring patients into the practice.” I have outlined several strategies recently tested and tracked in Dr. William Hyman's practice which resulted in initial phone calls.

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Topics: Marketing, Communication, Referrals, Nancy Hyman

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