by Ann Marie Gorczyca
Focus your marketing efforts on the new patient experience first and clinical procedures second. "We will take great care of you" is the orthodontic team's verbal promise and testimonial to the new patient. Make a point of telling each new patient that you will take great care of them.
One way to show new patients that you will take great care of them is to listen to them. Ask the new patient questions about themselves and let them speak uninterrupted. Devote time and attention to their responses. Care enough to listen. You want your new patient to say, "She really listened to me. She really cares."