By Nancy Hyman
In the never-ending challenge of contacting parents, adult patients, or potential patients, consider a transition to texting for quick responses and results! Your target audience is never too busy to check their cell phones throughout the day and many workplaces allow cell phone use, taking the place of leaving messages on home answering machines or the inconvenience of receiving calls at work. Only 41% of over 21,000 households surveyed use a landline in addition to a cellphone per The Centers for Disease Control.
Utilize the Ortho2 texting feature to reach out to pending parents/adult patients and un-appointed Kids Club members. Prospective patients, mined from returned dental referral cards, will be texted via the practice cell.