A Game Plan for the Game Changers in Orthodontics

Posted by Brooke Milligan on Dec 17, 2018 9:34:03 AM

By Roger P. Levin, DDS

Orthodontics has seen many changes throughout the past years. From changes in how referrals are made, to changes in technology, and marketing. Keeping on top of all of these trends is Dr. Roger P. Levin of the Levin Group. The Levin Group and Ortho2 have worked together since 2009 to ensure orthodontists are up to speed not only in the technology they use, but also in the trends and markets.

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Topics: orthodontics, Roger Levin, Marketing, Referrals, technology

Going the Extra Mile to Make a Great First Impression

Posted by Brooke Milligan on Nov 20, 2018 10:07:00 AM

By Roger P. Levin, DDS

The orthodontic practice as a business model is actually rather simple. The more new patients you have and the more of those patients that you close, the higher your practice production. So it stands to reason that one of the keys to orthodontic practice success is and will always be acquiring new patients. And getting off on the right foot with new patients requires making a great first impression.

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Topics: orthodontics, Roger Levin, first impression, go the extra mile

Five Ways You Can Protect Your Orthodontic Practice

Posted by Brooke Milligan on Sep 21, 2018 10:14:48 AM

By Roger P. Levin, DDS

Orthodontists are experiencing increased competition and it’s not just coming from other orthodontists. More and more aligner treatments are being offered from general dentists and direct-to-consumer companies. This is having an effect on many orthodontic practices, but there are specific ways to protect the practice and maintain a highly successful future. Consider these five strategies to help protect your practice:

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Topics: orthodontics, Roger Levin, Referrals, treatment coordinator, observation program, scheduling, adult patients

Increasing Referrals through Customer Service

Posted by Brooke Milligan on Jul 6, 2018 11:44:32 AM

By Roger P. Levin, DDS

After you’ve been a practice leader for a number of years, it becomes clear that your best referral source is your patients. Getting patient referrals is an inexpensive and relatively easy way to ensure that your practice has a steady stream of new patients. So what will get patients raving about your practice? From the time a patient walks in the door until they leave, you have the opportunity to impress them and make them feel great. Dentistry is a service industry and how you treat patients is crucial to your success. But providing great customer service isn’t just simply about being nice. In fact, you should start to view customer service as a management system that has a process with clear objectives, which include increasing referrals from current patients.

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Topics: orthodontics, Roger Levin, Referrals, customer service

Get Your Ortho Practice Ready for 2018

Posted by Brooke Milligan on Nov 9, 2017 9:42:41 AM

By Roger P. Levin, DDS

The last two months of the year are always a whirlwind. You’re trying to tie up all the loose ends for this year while looking ahead to the next. It’s like living in two different time periods. And, on the top of that, with all the holiday-related activities going on at the end of the year, it can be tempting to put the practice on autopilot and pick up the pieces in January.

But you don’t want to do that because then you’ll end up getting off to a slow start.

Here are four things to do now that will jumpstart your January:

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Topics: orthodontics, Roger Levin, new year, planning, Marketing, goals, success

The Hidden Patients in Your Practice

Posted by Brooke Milligan on Sep 19, 2017 10:37:29 AM

By Roger P. Levin, DDS

According to a recent AAO survey, 27% of ortho patients in North America are adults. This begs the question… what are you doing to turn parents into patients? Imagine if you could convert 1 in 4 parents to become patients. That would be a nice bump in starts.

While not all parents are candidates for ortho treatment, many in fact are. They’re seeing firsthand what a great job you’re doing with their child. If their teeth aren’t as straight as they would like, they’re thinking about what ortho treatment could do for their smile. 

So how do you get parents to take the next step?

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Topics: orthodontics, Roger Levin, adult patients, parents, family orthodontics

New Survey: Orthodontists Optimistic About Increasing Production

Posted by Brooke Milligan on Aug 15, 2017 10:09:54 AM

By Roger P. Levin, DDS

More than three-quarters of orthodontists (78%) expect to increase practice production this year, according to a recent survey conducted by the Levin Group Data Center.

The past decade has been a tough one for many orthodontists, who have struggled with flat production in face of increased competition from:

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Topics: orthodontics, Roger Levin, increase production

The Associate Decision - 3 Questions to Ask

Posted by Brooke Milligan on Jun 21, 2017 9:37:33 AM

By Roger P. Levin, DDS

Most practice owners think about bringing on an associate at one time or another. This is a major decision that will impact team dynamics, doctor income, customer service, referring doctor relations, and potentially the ownership structure of the practice. If you’re at a point in your career when you’re thinking about hiring an associate, here are three questions to ask:

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Topics: orthodontics, Roger Levin, associate

Beware the Threat of Complacency

Posted by Brooke Milligan on May 24, 2017 12:28:49 PM

By Roger P. Levin, DDS

Orthodontics is a relationship business. If you provide great customer service while delivering excellent results, then parents (and adult patients) will tell their friends and family about their experience. I find that most orthodontists and team members do a good job of making parents and patients feel connected to the practice.

But it’s not always easy. There are days when everything goes wrong––patients are late, a co-worker goes home sick, the computers crash, etc.––and it takes every bit of training, know-how, and composure to maintain that high level of customer service.

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Topics: orthodontics, Roger Levin, customer service, practice improvement

Meetings: Four Mistakes to Avoid

Posted by Brooke Milligan on Mar 22, 2017 4:00:45 PM

By Roger P. Levin, DDS

Everybody hates them. They waste time, kill morale, and basically suck the life force out of the practice. I’m talking about bad meetings.

At my seminars, I hear many horror stories from orthodontists and team members about the quality of meetings in their practices. Nobody knows the purpose. The right information isn’t shared. One or two people monopolize the conversation. The gathering turns into a giant complaint session.

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Topics: orthodontics, Roger Levin, meetings

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