Get Your Ortho Practice Ready for 2018

Posted by Brooke Milligan on Nov 9, 2017 10:42:41 AM

By Roger P. Levin, DDS

The last two months of the year are always a whirlwind. You’re trying to tie up all the loose ends for this year while looking ahead to the next. It’s like living in two different time periods. And, on the top of that, with all the holiday-related activities going on at the end of the year, it can be tempting to put the practice on autopilot and pick up the pieces in January.

But you don’t want to do that because then you’ll end up getting off to a slow start.

Here are four things to do now that will jumpstart your January:

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Topics: Marketing, orthodontics, Roger Levin, success, goals, new year, planning

The Hidden Patients in Your Practice

Posted by Brooke Milligan on Sep 19, 2017 11:37:29 AM

By Roger P. Levin, DDS

According to a recent AAO survey, 27% of ortho patients in North America are adults. This begs the question… what are you doing to turn parents into patients? Imagine if you could convert 1 in 4 parents to become patients. That would be a nice bump in starts.

While not all parents are candidates for ortho treatment, many in fact are. They’re seeing firsthand what a great job you’re doing with their child. If their teeth aren’t as straight as they would like, they’re thinking about what ortho treatment could do for their smile. 

So how do you get parents to take the next step?

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Topics: orthodontics, Roger Levin, adult patients, parents, family orthodontics

New Survey: Orthodontists Optimistic About Increasing Production

Posted by Brooke Milligan on Aug 15, 2017 11:09:54 AM

By Roger P. Levin, DDS

More than three-quarters of orthodontists (78%) expect to increase practice production this year, according to a recent survey conducted by the Levin Group Data Center.

The past decade has been a tough one for many orthodontists, who have struggled with flat production in face of increased competition from:

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Topics: orthodontics, Roger Levin, increase production

The Associate Decision - 3 Questions to Ask

Posted by Brooke Milligan on Jun 21, 2017 10:37:33 AM

By Roger P. Levin, DDS

Most practice owners think about bringing on an associate at one time or another. This is a major decision that will impact team dynamics, doctor income, customer service, referring doctor relations, and potentially the ownership structure of the practice. If you’re at a point in your career when you’re thinking about hiring an associate, here are three questions to ask:

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Topics: orthodontics, Roger Levin, associate

Beware the Threat of Complacency

Posted by Brooke Milligan on May 24, 2017 1:28:49 PM

By Roger P. Levin, DDS

Orthodontics is a relationship business. If you provide great customer service while delivering excellent results, then parents (and adult patients) will tell their friends and family about their experience. I find that most orthodontists and team members do a good job of making parents and patients feel connected to the practice.

But it’s not always easy. There are days when everything goes wrong––patients are late, a co-worker goes home sick, the computers crash, etc.––and it takes every bit of training, know-how, and composure to maintain that high level of customer service.

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Topics: orthodontics, Roger Levin, customer service, practice improvement

Meetings: Four Mistakes to Avoid

Posted by Brooke Milligan on Mar 22, 2017 5:00:45 PM

By Roger P. Levin, DDS

Everybody hates them. They waste time, kill morale, and basically suck the life force out of the practice. I’m talking about bad meetings.

At my seminars, I hear many horror stories from orthodontists and team members about the quality of meetings in their practices. Nobody knows the purpose. The right information isn’t shared. One or two people monopolize the conversation. The gathering turns into a giant complaint session.

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Topics: orthodontics, Roger Levin, meetings

3 Great Techniques for Controlling Overhead

Posted by Brooke Milligan on Jan 23, 2017 11:01:14 AM

By Roger P. Levin, DDS

Compared to other dental and specialty offices, ortho practices tend to have larger staffs, more chairs, and a higher volume of patients seen every day. This means that the total cash flow tends to be relatively high, which can make monitoring and controlling overhead more challenging.

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Topics: orthodontics, Roger Levin, profits

Three Sources of Strength for the New Year

Posted by Brooke Milligan on Dec 1, 2016 3:24:40 PM

By Roger P. Levin, DDS

To ensure greater practice success in 2017, initiate a multi-faceted referral-generating program now—one that not only reinforces strategies already in place for bringing patients into your practice but also explores new opportunities for growth.

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Topics: Marketing, Referrals, orthodontics, Roger Levin

Get Serious about Having Fun with Social Media

Posted by Brooke Milligan on Oct 12, 2016 9:25:54 AM

By Roger P. Levin, DDS

Social media can be a lot of fun. That’s one of the big reasons so many people spend so much time “socializing” online every day. If you want current and prospective patients and parents to pay attention to your posts—and feel good about your practice—keep them smiling. Here are some guidelines for upping the fun factor:

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Topics: orthodontics, Roger Levin, Social Media

If At First You Don't Succeed, Follow Up

Posted by Brooke Milligan on Sep 14, 2016 10:14:35 AM

By Roger P. Levin, DDS

In general, consumers have become more deliberate about how they spend their money – especially on something that costs as much as ortho treatment. Taking a more cautious approach, many prospective adult patients and parents of young ortho candidates won’t accept treatment after one consult. They plan to check out multiple orthodontists (ortho shopping), and may very well need more than a single consult with you and your treatment coordinator before choosing your practice. In other words, you should develop follow-up strategies to turn “maybe” into “yes.”

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Topics: orthodontics, Roger Levin, follow up strategies

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