Three Sources of Strength for the New Year

Posted by Brooke Milligan on Dec 1, 2016 2:24:40 PM

By Roger P. Levin, DDS

To ensure greater practice success in 2017, initiate a multi-faceted referral-generating program now—one that not only reinforces strategies already in place for bringing patients into your practice but also explores new opportunities for growth.

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Topics: orthodontics, Roger Levin, Referrals, Marketing

Get Serious about Having Fun with Social Media

Posted by Brooke Milligan on Oct 12, 2016 8:25:54 AM

By Roger P. Levin, DDS

Social media can be a lot of fun. That’s one of the big reasons so many people spend so much time “socializing” online every day. If you want current and prospective patients and parents to pay attention to your posts—and feel good about your practice—keep them smiling. Here are some guidelines for upping the fun factor:

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Topics: orthodontics, Roger Levin, Social Media

If At First You Don't Succeed, Follow Up

Posted by Brooke Milligan on Sep 14, 2016 9:14:35 AM

By Roger P. Levin, DDS

In general, consumers have become more deliberate about how they spend their money – especially on something that costs as much as ortho treatment. Taking a more cautious approach, many prospective adult patients and parents of young ortho candidates won’t accept treatment after one consult. They plan to check out multiple orthodontists (ortho shopping), and may very well need more than a single consult with you and your treatment coordinator before choosing your practice. In other words, you should develop follow-up strategies to turn “maybe” into “yes.”

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Topics: orthodontics, Roger Levin, follow up strategies

The Dual Advantages of Outside Financing

Posted by Brooke Milligan on Aug 12, 2016 8:25:43 AM

By Roger P. Levin, DDS

No matter how well you and your treatment coordinator present the case to parents and adult patients, one barrier in particular can block acceptance of ortho treatment: the cost.

For the average individual or family, the decision to spend thousands of dollars—no matter how great the benefits—does not come easily. Especially in the post-recession economy, marked as it is by stagnant wages and financial uncertainty, paying for orthodontics can be daunting.

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Topics: orthodontics, Roger Levin, outside financing

Do Young Patients Think Your Practice is Awesome...or Lame?

Posted by Brooke Milligan on Jul 26, 2016 11:48:30 AM

By Roger P. Levin, DDS

Pop culture changes fast – especially for young people like your patients. For the typical 12-year-old, what’s totally awesome today will get an eye roll next year. So if you want your practice to be exciting and fun for your young patients – if you want them telling their friends (potential patients) what a great place your practice is – you need to consider updating your office annually.

The following advice is based on Levin Group’s experience with thousands of successful ortho practices across the country.

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Topics: orthodontics, Roger Levin, young patients

Increase Production with TC Training

Posted by Brooke Milligan on May 13, 2016 10:27:29 AM

By Roger P. Levin, DDS

As the orthodontist, you play the most important role presentation—deciding what treatment to in caserecommend, offering the doctor’s opinion to parents and adult patients, answering questions, and projecting a strong professional image. But all of this can and should occur within 10–15 minutes. Your treatment coordinator (TC) should be properly trained to take responsibility for the rest of the time in the presentation. Such training should include:

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Topics: orthodontics, Roger Levin, treatment coordinator, TC training

Keeping Ortho Patients on Schedule

Posted by Ben Shin on Feb 26, 2016 9:00:00 AM

By Roger P. Levin, DDS

As a process that typically lasts for 18–24 months, ortho treatment can easily fall behind schedule if parents or adult patients aren’t diligent about keeping their appointments. You’ll always have overdue patients, but the following techniques will help you minimize the problem:

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Topics: practice management, orthodontics, Roger Levin, scheduling

Time to Get Serious about Observation

Posted by Ben Shin on Nov 9, 2015 10:07:59 AM

By Roger P. Levin, DDS

An observation program represents one of the most potent strategies for acquiring new ortho patients, especially in today’s more competitive market. Some orthodontists object to spending time seeing observation patients at no cost. Others claim that observation programs don’t work, based on their unsuccessful attempt at running an observation program years ago.

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Topics: Roger Levin, observation patient, treatment coordinators, observation program

Driving Growth With an Observation Program

Posted by Ben Shin on Sep 18, 2015 10:39:12 AM

By Roger P. Levin, DDS

There are still some orthodontists who reject the idea of establishing an observation program. If you’re one of them and not so busy that you’re turning patients away, I think you should reconsider.

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Topics: practice growth, Roger Levin, observation program

Reduce Stress with Better Systems

Posted by Ben Shin on May 22, 2015 10:13:15 AM

By Roger P. Levin, DDS

When Levin Group surveys orthodontists about their pain points, stress ranks second only to inadequate production (which, of course, contributes to stress). Even if you’re doing well in every other regard, daily stress and tension at the office can make work life very unpleasant for you and your staff.

Contrary to what you may think, staff conflict, missed appointments, parent complaints, and aggressive competitors do not cause the greatest amount of stress. The real culprit? Outdated, inefficient practice management systems.

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Topics: practice management, Roger Levin, outdated practice management, improving work life, stress, delegation

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