The Aftermath of Mobilegeddon: Revisiting Google’s Mobile Algorithm Update

Posted by Ben Shin on Jul 22, 2015 12:29:12 PM

By Mary Kay Miller
            – Orthopreneur Internet Marketing

So what happened? Not much – at least not yet. We braced for a shockwave in April. Google was updating their mobile search algorithm and it was supposed to shake things up quite a bit. Websites that were not mobile-friendly ran the risk of dropping in the mobile search results.

So far, ten weeks after the update was rolled out, only about 5% of mobile searches have been affected. It was far from the hammer blow that some were anticipating. Many local search markets saw no change at all and confirmed by the Orthopreneur Internet Marketing team as we tested more than 100 orthodontic websites that were either responsive, offered separate mobile sites, or no mobile application at all.

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Topics: Mary Kay Miller, SEO, google, search, algorithm

Google Updating the Mobile Search Algorithm: What it Means to Orthodontic Practices

Posted by Ben Shin on Apr 30, 2015 3:40:27 PM

By Mary Kay Miller

Heads up! On April 21st 2015, Google rolled out a significant update to their mobile search algorithm. This update has the potential to make a huge impact on Google’s mobile search results.

Before you slip into panic mode, let’s achieve a better understanding of what this algorithm update might do, and how it could impact orthodontic website rankings. As local search continues to shift away from desktop and laptop computers and toward smartphones and other mobile devices, Google must account for the huge decrease in display size from that of a computer screen to a phone.

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Topics: Marketing, Internet Marketing, SEO, website, mobile-friendly

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