We Will Take Great Care of You

Posted by Ben Shin on Jul 2, 2014 11:49:36 AM

by Ann Marie Gorczyca

Focus your marketing efforts on the new patient experience first and clinical procedures second.  "We will take great care of you" is the orthodontic team's verbal promise and testimonial to the new patient.  Make a point of telling each new patient that you will take great care of them.   

One way to show new patients that you will take great care of them is to listen to them.  Ask the new patient questions about themselves and let them speak uninterrupted.  Devote time and attention to their responses.  Care enough to listen.  You want your new patient to say, "She really listened to me.  She really cares." 

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Topics: orthdontics, Communication, Relationships, Ann Marie Gorczyca, success

Speaking Success: The Power of Words

Posted by Ben Shin on Mar 28, 2014 1:58:00 PM

 

by Joan Garbo 

"On no account brood over your wrongdoing.
Rolling in the muck is not the best way of getting clean. "
Aldous Huxley

 

All of us have made mistakes, some big ones, some small ones.  Regardless of the nature or size of the mistake, what you do after the mistake is made that will determine if the mistake is a setback or a set up for a breakthrough! 

More often than not, when we make a mistake, our first reaction is embarrassment, followed by a cover-up/correction with the hope that no one saw the mistake. If someone has noticed the mistake and asks about it, the first position many take is either denial or justification.

Neither will produce the set up for a breakthrough. Rather, they close the window of opportunity for positive change.

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Topics: Joan Garbo, continuing education, learning from mistakes, coaching, success, change

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