Ortho2 Equipment Needs

Posted by Brooke Hawke on Aug 13, 2019 8:51:00 AM

By Rachel Gildersleeve

No one would argue that having a professional and proficient staff is key to the success of an orthodontic office. What is also important, is having
reliable computers.
Unless an office is proactive about their computers and already have an upgrade schedule in place, it’s easy for them to get overlooked. The older the machine is, the less reliable it is, and the more likely something can go wrong. Especially without regular maintenance. This almost always leads to frustrating situations. Soon it seems like nothing in the office is working, computers are constantly going down, and the whole office is running unbearably slow. One of the most frustrating situations for staff members is having an impatient parent standing in front of them waiting to schedule or make a payment and their computer freezes.

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Topics: technology, Ortho2, orthodontics, viewpoint, practice management software, edge cloud, equipment needs, computer

Local Business Marketing - Are You In or Out?

Posted by Brooke Hawke on Jun 13, 2019 11:23:21 AM

By Mary Kay Miller

No matter what industry you are in, if you own a business, marketing online is essential to your success. With an average of 475,000 new businesses opening in the United States each month, it is more important now than ever to make sure your orthodontic practice stands out both online and offline. Many orthodontic teams still fail to see the relevance of investing in their online marketing, especially if they consider themselves a patient referral practice. This couldn’t be further from the truth!

In today’s digital marketplace, the first form of contact with any business is no longer the new patient phone call but the Internet. Consumers google your name and begin researching what pops up. Even if they hear your name from friends or family, the Internet is where they find your contact information and more.

Are you proactively delivering your marketing message exactly the way you want it delivered, or leaving it to chance?

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Topics: technology, orthodontic trends, Marketing, orthodontics, Mary Kay Miller, google, online reviews, local search, local business, brand identity, analytics

The Future of Orthodontics

Posted by Brooke Hawke on May 22, 2019 9:33:26 AM

By Roger P. Levin, DDS

“It’s not whether you win, but how you play the game.”

This is a nice sentiment that we’ve all heard about sports but it doesn’t apply to orthodontics, especially when it comes to your practice’s future. In an excellent business book entitled Playing To Win: How Strategy Really Works, a simple method for evaluating the future is boiled down to one brilliant concept: Where will you play and how will you win?

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Topics: technology, orthodontic trends, Marketing, orthodontics, Roger Levin, Social Media, referral rewards, focus areas

How to Keep Orthodontic Practice Production Strong

Posted by Brooke Milligan on Mar 19, 2019 1:28:06 PM

By Roger P. Levin, DDS

Orthodontics is under new competitive pressures. There are emerging trends that are making it more and more difficult to increase orthodontic practice production. Practices that don’t understand and address these trends will operate blindly, unable to plan for the challenges ahead.

Emerging Trends in Orthodontics

If you want your practice production to be strong you must thoroughly grasp the following emerging trends occurring in orthodontics:

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Topics: technology, orthodontic trends, Marketing, orthodontics, Roger Levin, DSO, aligners

A Game Plan for the Game Changers in Orthodontics

Posted by Brooke Milligan on Dec 17, 2018 9:34:03 AM

By Roger P. Levin, DDS

Orthodontics has seen many changes throughout the past years. From changes in how referrals are made, to changes in technology, and marketing. Keeping on top of all of these trends is Dr. Roger P. Levin of the Levin Group. The Levin Group and Ortho2 have worked together since 2009 to ensure orthodontists are up to speed not only in the technology they use, but also in the trends and markets.

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Topics: technology, Marketing, Referrals, orthodontics, Roger Levin

Google Maps 3-Pack aka Snack Pack Update

Posted by Ben Shin on Sep 4, 2015 10:26:41 AM

by Mary Kay Miller

As of the first week in August 2015, almost every local search on Google for any business or service, including orthodontics, will return a result with a new 3-pack. The term Snack Pack is also being used in reference to Google’s new Maps area with three results instead of the old 7-Pack with alphabetical rankings of A through G.

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Topics: technology, Mary Kay Miller, google, online marketing, search results, maps

The Missing Piece…

Posted by Ben Shin on May 14, 2015 11:27:56 AM

by Andrea L. Cook

Many of you will be attending the 115th annual session of the American Association of Orthodontists in San Francisco. After visiting the exhibitors, many of you will also bring home new products, technology, and other ideas aimed at improving your practice.

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Topics: technology, Andrea Cook, Orthodontic, AAO Tech Talk, AAO

My Very First Ortho2 AAO

Posted by Ben Shin on May 7, 2014 8:57:53 AM


This year marked my very first AAO. Not only that but my first time in New Orleans, and what an experience it was. It was great to meet everyone and work alongside some people I haven’t worked with before. The convention center was massive, and it was interesting to see the various orthodontic offerings from all over the world. There was so much interesting technology on display, and coupled with the spectacle of the booths it was fun just to be there.

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Topics: orthodontic practice management, technology, practice management, Ortho2, cloud computing, AAO Tech Talk

Windows XP Support Ending April 2014

Posted by Shelby Kruse on Oct 17, 2013 3:23:00 PM

by Lowell Davis
By now you’ve probably read or heard the news that Microsoft will be ending support for Windows XP in April of 2014. While many offices have moved on to a more modern operating system there are still a significant number taking the “if it ain’t broke….” approach and have stayed with the tried and true software that originally became available in 2001.

If you are among those still using Windows XP you’re probably asking why you need to make the jump to a new version of Windows. There are several answers to that question.

  • Think of what things were like “way back” in 2001 when XP was released. Many people were still using dial-up Internet. The first smartphones had just become available. There were an estimated 50 million Internet users who could access 40 million websites. Today it is projected that 1 billion smartphones will be sold in 2013. There are 2.7 billion Internet users accessing 640 million websites. With these changes to the cyber landscape the need for security has increased tremendously. More modern versions of the Windows operating system have significantly more robust security controls to protect you.
  • Even if things are working fine today, when Microsoft terminates their support for XP it will mean no new patches or critical security updates will be released. This will leave your network open to hackers and malware. New driver releases for hardware will no longer be issued which means getting new printers, video cards, etc. may not work with your existing computers. New applications and software from everywhere in the world of technology will not be tested to be compatible with XP.
  • Perhaps most importantly your practice is required to comply with HIPAA and, if you accept payment by credit cards, you must also comply with PCI standards. PCI Data Security Standards (PCI DSS) 6.1 require you to “ensure all system components and software have the latest vendor-supplied security patches installed. Deploy critical patches within a month of release”. Obviously once Microsoft stops releasing patches and updates you will be unable to do this. HIPAA regulations are similar to the PCI standards in this area. HIPAA Security Rule section 164.308(a)(5)(ii)(B) states that you must implement “procedures for guarding against, detecting, and reporting malicious software”. Once again, if you can’t update your computer against malicious software it is impossible to be in compliance with this security rule specification.
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Topics: orthodontic practice management, technology

Tablets: Bringing Power and Portability to Your Fingertips

Posted by Jess Huennekens on Sep 19, 2013 1:27:00 PM

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Topics: orthodontic practice management, technology, orthdontics, orthodontic trends, practice management, jess huennekens

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