How to Keep Orthodontic Practice Production Strong

Posted by Brooke Milligan on Mar 19, 2019 1:28:06 PM

By Roger P. Levin, DDS

Orthodontics is under new competitive pressures. There are emerging trends that are making it more and more difficult to increase orthodontic practice production. Practices that don’t understand and address these trends will operate blindly, unable to plan for the challenges ahead.

Emerging Trends in Orthodontics

If you want your practice production to be strong you must thoroughly grasp the following emerging trends occurring in orthodontics:

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Topics: technology, orthodontic trends, Marketing, orthodontics, Roger Levin, DSO, aligners

A Game Plan for the Game Changers in Orthodontics

Posted by Brooke Milligan on Dec 17, 2018 9:34:03 AM

By Roger P. Levin, DDS

Orthodontics has seen many changes throughout the past years. From changes in how referrals are made, to changes in technology, and marketing. Keeping on top of all of these trends is Dr. Roger P. Levin of the Levin Group. The Levin Group and Ortho2 have worked together since 2009 to ensure orthodontists are up to speed not only in the technology they use, but also in the trends and markets.

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Topics: technology, Marketing, Referrals, orthodontics, Roger Levin

Google Maps 3-Pack aka Snack Pack Update

Posted by Ben Shin on Sep 4, 2015 10:26:41 AM

by Mary Kay Miller

As of the first week in August 2015, almost every local search on Google for any business or service, including orthodontics, will return a result with a new 3-pack. The term Snack Pack is also being used in reference to Google’s new Maps area with three results instead of the old 7-Pack with alphabetical rankings of A through G.

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Topics: technology, Mary Kay Miller, google, online marketing, search results, maps

The Missing Piece…

Posted by Ben Shin on May 14, 2015 11:27:56 AM

by Andrea L. Cook

Many of you will be attending the 115th annual session of the American Association of Orthodontists in San Francisco. After visiting the exhibitors, many of you will also bring home new products, technology, and other ideas aimed at improving your practice.

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Topics: technology, Andrea Cook, Orthodontic, AAO Tech Talk, AAO

My Very First Ortho2 AAO

Posted by Ben Shin on May 7, 2014 8:57:53 AM

This year marked my very first AAO. Not only that but my first time in New Orleans, and what an experience it was. It was great to meet everyone and work alongside some people I haven’t worked with before. The convention center was massive, and it was interesting to see the various orthodontic offerings from all over the world. There was so much interesting technology on display, and coupled with the spectacle of the booths it was fun just to be there.

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Topics: orthodontic practice management, technology, practice management, Ortho2, cloud computing, AAO Tech Talk

Windows XP Support Ending April 2014

Posted by Shelby Kruse on Oct 17, 2013 3:23:00 PM

by Lowell Davis
By now you’ve probably read or heard the news that Microsoft will be ending support for Windows XP in April of 2014. While many offices have moved on to a more modern operating system there are still a significant number taking the “if it ain’t broke….” approach and have stayed with the tried and true software that originally became available in 2001.

If you are among those still using Windows XP you’re probably asking why you need to make the jump to a new version of Windows. There are several answers to that question.

  • Think of what things were like “way back” in 2001 when XP was released. Many people were still using dial-up Internet. The first smartphones had just become available. There were an estimated 50 million Internet users who could access 40 million websites. Today it is projected that 1 billion smartphones will be sold in 2013. There are 2.7 billion Internet users accessing 640 million websites. With these changes to the cyber landscape the need for security has increased tremendously. More modern versions of the Windows operating system have significantly more robust security controls to protect you.
  • Even if things are working fine today, when Microsoft terminates their support for XP it will mean no new patches or critical security updates will be released. This will leave your network open to hackers and malware. New driver releases for hardware will no longer be issued which means getting new printers, video cards, etc. may not work with your existing computers. New applications and software from everywhere in the world of technology will not be tested to be compatible with XP.
  • Perhaps most importantly your practice is required to comply with HIPAA and, if you accept payment by credit cards, you must also comply with PCI standards. PCI Data Security Standards (PCI DSS) 6.1 require you to “ensure all system components and software have the latest vendor-supplied security patches installed. Deploy critical patches within a month of release”. Obviously once Microsoft stops releasing patches and updates you will be unable to do this. HIPAA regulations are similar to the PCI standards in this area. HIPAA Security Rule section 164.308(a)(5)(ii)(B) states that you must implement “procedures for guarding against, detecting, and reporting malicious software”. Once again, if you can’t update your computer against malicious software it is impossible to be in compliance with this security rule specification.
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Topics: orthodontic practice management, technology

Tablets: Bringing Power and Portability to Your Fingertips

Posted by Jess Huennekens on Sep 19, 2013 1:27:00 PM

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Topics: orthodontic practice management, technology, orthdontics, orthodontic trends, practice management, jess huennekens

When the Cloud Seems Too Far Away

Posted by Shelby Kruse on Sep 12, 2013 3:40:00 PM

by Dan Sargent
The Cloud is fantastic for accessibility and reducing cost and complexity for the user. But from a design standpoint it presents unique challenges as well. One example is dealing with very large files, like high-quality X-ray images. Even with a fast Internet connection, they just take some time to upload and download.

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Topics: technology, orthodontics, cloud computing, imaging, local image cache

Send Big Files Using E-mail [from the AAO Tech Talk blog]

Posted by Shelby Kruse on Aug 29, 2013 3:22:00 PM

Somedays other people say it better than you could have said it yourself. So today, we wanted to be sure you caught this great post from the AAO's Tech Talk Blog about the options that exist for transmitting large files when e-mail just won't cut it.  Thanks, Dr. Palomo, for digging into this topic.

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Topics: technology, orthodontics, AAO Tech Talk

Unintended Benefits

Posted by Shelby Kruse on Jul 26, 2013 10:01:00 AM

by Paulette Johnson
I live in California – the Bay Area to be exact. Recently, legislation passed banning plastic grocery bags. Reusable grocery bags are ecofriendly, good marketing tools, more efficient, and – except for the remembering part – just an all-around good idea. Then I had a conversation with a very intelligent man I know who pointed me to an article about the unintended consequences of reusable grocery bags, including the spreading of e-coli bacteria. Yikes…bubble burst! 

But that conversation got me thinking about unintended consequences versus unintentional benefits. Like going paperless in a practice. No paper, no piles, no filing. What could be wrong with that? The reaction you get from many offices when you discuss the paperless office is fear. Genuine fear about losing control, losing patients, losing appointments…losing.  The thought of no paper, while exciting, can also be frightening. How will I know what each patient needs? 

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Topics: orthodontic practice management, technology, orthodontic trends, Paulette Johnson, paperless

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