Time to Get Serious about Observation

Posted by Ben Shin on Nov 9, 2015 11:07:59 AM

By Roger P. Levin, DDS

An observation program represents one of the most potent strategies for acquiring new ortho patients, especially in today’s more competitive market. Some orthodontists object to spending time seeing observation patients at no cost. Others claim that observation programs don’t work, based on their unsuccessful attempt at running an observation program years ago.

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Topics: Roger Levin, observation patient, treatment coordinators, observation program

Increase Case Acceptance with Outside Financing

Posted by Ben Shin on Sep 3, 2014 3:07:00 PM

By Roger P. Levin, DDS


Money really matters in today’s economy. Regardless how polished your case presentation skills or how much parents want a straighter smile for their child, acceptance always comes down to cost, even for wealthy families. Financing represents a core consideration when parents weigh ortho treatment decisions.
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Topics: Roger Levin, treatment coordinators, patient satisfaction, payment, financing, money

The Selling Power of Enthusiasm

Posted by Shelby Kruse on Sep 4, 2013 11:00:00 AM

By Roger P. Levin, DDS

The Great Recession has taught ortho practices that treatment must be sold, not merely presented. As the staff member primarily responsible for the ortho selling process, the treatment coordinator (TC) must learn sales techniques proven effective in the business world. One of the simplest yet most powerful is to project enthusiasm.

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Topics: orthodontics, Roger Levin, treatment coordinators

Creating Highly Successful Orthodontic Treatment Coordinators

Posted by Shelby Kruse on Jul 12, 2012 4:32:00 PM


By Roger P. Levin, DDS

It is critical that potential patients walking into the ortho practice become starts. The treatment coordinator must be completely focused on those prospective patients and parents. Parents must be carefully handled when they call, when they enter the office with their child and, finally, when treatment is accepted. Ortho growth in the post-recession economy depends on truly excellent new patient experiences.

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Topics: Communication, Consultants, orthodontics, Roger Levin, treatment coordinators

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