In 2011 we saw iPads, Androids, and iPhones generate billions of dollars in new sales. On December 24th and 25th alone, more than seven million mobile devices were activated in the United States. Mobile is ramping up faster than any other technology we have seen in the past – eight times faster than desktop and laptop sales in the 1990s. By the end of 2012, it is predicted that 50% of the US population will have smartphones.
Now is the time to jump on the mobile marketing tidal wave. There is no denying the massive growth in mobile devices and mobile search. Given what we know about the momentum of mobile search, why wouldn’t you invest in an optimized mobile representation of your practice?
With smartphones and tablet devices, such as the iPad and Kindle Fire, taking over the consumer market, it is becoming more important to incorporate mobile-specific optimized designs for mobile marketing. In other words, you need to make sure your website is sized correctly and easy to navigate on the different types of mobile devices.
The content and method of presentation differs greatly between websites designed for desktop computers or laptops and those designed for mobile devices. The screen is considerably smaller and uses touch screen technology that differs from a computer mouse or a track pad. The environments these devices use are also different:
So far, the mobile revolution is less about search engine optimization (SEO) and more about the user experience portraying convenience, helpfulness, and preparedness as qualities of your mobile site. However, it is critical to include traditional SEO techniques involving keywords and meta tags. Without them, your mobile site would not be found on local search.
Mobile apps are cool but do not lend themselves to generating new patients from local search. They require a download from Apple’s App Store or Android Market. Apps are downloaded by patients who already know who you are, not new patients looking for treatment. Bottom line, mobile websites offer a better return on investment when setup correctly. Mobile apps are the fluff on a mobile marketing program.
Jumping on the mobile wave now will hurl you ahead of the game, creating invaluable mobile history which will give you an edge once your competitors follow suit. There’s a new #1 spot, and it’s on mobile search.
To view an optimized mobile setup for orthodontists, go to http://www.thebraceplace.org on your mobile device.
Mary Kay Miller is an internet marketing consultant for the orthodontic profession and founder of Orthopreneur Internet Marketing Solutions. With over 30 years hands on experience in the field of orthodontics and certified SEO specialist, Mary Kay offers a unique perspective on how to integrate the internet marketing experience to attract more new patients and increase ROI of the latest internet marketing strategies. For a complimentary internet marketing evaluation, contact Mary Kay at 877-295-5611 or firstname.lastname@example.org.