As more and more patients continue to find your orthodontic practice by use of the internet, SEO (search engine optimization) continues to be important. One way to reve up your SEO is by continuously adding fresh content on your website. One way to do this is with a custom blog.
Blogs are a wonderful way of expressing what you and your orthodontic practice are all about. You may want to write blogs about orthodontic service categories including primary dentition treatment, Phase I, Phase II, braces, Invisalign, extraction/non-extraction, surgery, sleep apnea, TMD, removable appliances, short term treatment, and interdisciplinary treatment . You may want to write about contests, events, patients in your office, or your team participation in the community. You may want to feature a dental colleague with whom you work closely. Your blog can share information about your orthodontist and individual orthodontic team members in your office to let your community get to know you.
Once established, your blog can be linked to other social media sites including Facebook, Twitter, or Google+. Your blog can include your web address linking viewers back to your website and leading new orthodontic patients to your office. Your blog can also be integrated into your website giving you a continuous fresh steam on content increasing your SEO.
If you need help getting started with blogging, check out My Social Practice at www.mysocialpractice.com. My Social Practice provides blog templates and creative ideas for making your blog interesting and visually attractive. If time is a limiting factor, My Social Practice will write a remarkable orthodontic blog for you and post it to your site.
By giving people the power to share, we're making the world more transparent.
Share a bit of your orthodontic practice today with a custom blog. Rev up your SEO.
Dr. Gorczyca is author of the book “It All Starts with Marketing: 201 Marketing Tips for Growing a Dental Practice”.
Catch Dr. Gorczyca at the 2015 Ortho2 Users Group Meeting, February 19-21, in Scottsdale, Arizona.