By Roger P. Levin, DDS
COVID-19 has been a game changer. Practices have had to shut down, use new technologies such as teledentistry, and reopen with new regulations, anxious team members, and concerned patients. As many people have observed, we have officially moved into a new normal.
The good news is that the business model for a successful orthodontic practice remains both unchanged and uncomplicated. Orthodontic practices that have enough people calling for potential consults, making appointments after the consult, and accepting treatment to be successful. It’s really just simple math. Leads + Consults = Starts.
What helps make this simple formula work are your systems. It’s essential for the team to follow the systems and scripting in exactly the same way every single time in order to reach the highest levels of efficiency. So in the wake of COVID-19, systemizing, rethinking, reorganizing, and re-scripting your operations is critical. This can be easily accomplished by redesigning systems and scripting to focus solely on the recovery, with high compassion and consideration for patient safety, health, and financial options. Consider the following adjustments to leads, consults, and starts:
During your recovery, leads, consults, and starts will only get you so far without revamping your systems, scripting, and approach. We recommend using the strategies outlined above to improve your ability to capture leads, turn them into consults, and move them into being a start.
Roger P. Levin, DDS is the CEO and Founder of Levin Group, a leading practice management consulting firm that has worked with over 30,000 practices to increase production. A recognized expert on dental practice management and marketing, he has written 67 books and over 4,000 articles and regularly presents seminars in the U.S. and around the world. To contact Dr. Levin or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit www.levingroup.com or email firstname.lastname@example.org.