by Dr. Ann Marie Gorczyca

Summer is a great time for a patient appreciation party. Whether in a park, at the movies, or skating at the neighborhood roller rink, your patient appreciation party will be community news and great PR for your orthodontic practice year-round.

by Dr. Ann Marie Gorczyca

The conveyance of clinical excellence is the most important aspect of your marketing.  Patients want value.  They want quality.  And above all, they want orthodontists whom they can trust.  They want durability and long-term stability of their results.  It is important for your patients, community, and referring doctors to know you are clinically excellent.

by Ann Marie Gorczyca

Focus your marketing efforts on the new patient experience first and clinical procedures second.  "We will take great care of you" is the orthodontic team's verbal promise and testimonial to the new patient.  Make a point of telling each new patient that you will take great care of them.   

One way to show new patients that you will take great care of them is to listen to them.  Ask the new patient questions about themselves and let them speak uninterrupted.  Devote time and attention to their responses.  Care enough to listen.  You want your new patient to say, "She really listened to me.  She really cares." 

By Dr. Ann Marie Gorczyca
I once attended a lecture of the Northern California Angle Society of Orthodontists given by the former President of the American Board of Orthodontics, Dr. Raymond M. Sugiyama. Dr. Sugiyama presented beautifully treated cases 10 years, 20 years, and 30 years in retention demonstrating perfect stability of excellent orthodontic results. After hearing this lecture, I decided to send out 10-year retainer check postcards to my patients asking, "Have you been wearing your retainer? Your orthodontist cares."