By Mary Kay Miller

No matter what industry you are in, if you own a business, marketing online is essential to your success. With an average of 475,000 new businesses opening in the United States each month, it is more important now than ever to make sure your orthodontic practice stands out both online and offline. Many orthodontic teams still fail to see the relevance of investing in their online marketing, especially if they consider themselves a patient referral practice. This couldn’t be further from the truth!

In today’s digital marketplace, the first form of contact with any business is no longer the new patient phone call but the Internet. Consumers google your name and begin researching what pops up. Even if they hear your name from friends or family, the Internet is where they find your contact information and more.

Are you proactively delivering your marketing message exactly the way you want it delivered, or leaving it to chance?