By Roger P. Levin, DDS
In the last few years, we are seeing a new syndrome, a course of action (or some may say inaction) that is usually a serious marketing mistake. I call this syndrome “single focus marketing”. Single focus marketing means that the orthodontic practice focuses on one marketing area and not much else. Examples of this mistake in marketing include focusing only on internal patient marketing, relying only on a strong social media program to bring in new patients, hoping only that referring doctors will continue to refer or increase referrals, or concentrating only on advertising or community relationships.
