There is No One Way

Posted by Michelle Haupt on Dec 16, 2020 12:05:26 PM

By Roger P. Levin, DDS

In the last few years, we are seeing a new syndrome, a course of action (or some may say inaction) that is usually a serious marketing mistake. I call this syndrome “single focus marketing”. Single focus marketing means that the orthodontic practice focuses on one marketing area and not much else. Examples of this mistake in marketing include focusing only on internal patient marketing, relying only on a strong social media program to bring in new patients, hoping only that referring doctors will continue to refer or increase referrals, or concentrating only on advertising or community relationships.

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Topics: Marketing, Referrals, orthodontics, Roger Levin, Social Media, community promotions, referral marketing, COVID-19

Rethinking Kids’ Club Promotions

Posted by Ben Shin on Apr 15, 2015 10:40:07 AM

by Nancy Hyman

Observation kids are an expected stream of future patients. However many orthodontists report a lack of loyalty when it comes time to consent to treatment. It is very disappointing to guide a child and parent through the lengthy observation process only to be informed by Mrs. Johnson that “I will now shop around for the best fit for us”. (Translation: best price.)

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Topics: practice management, Nancy Hyman, community promotions, practice community, kids' club program

Patient Rewards for Edge and ViewPoint

Posted by Ben Shin on Sep 23, 2014 8:49:26 AM

Patient Rewards for Edge and ViewPoint

By Wesley DeShaw, Ortho2 Systems Consultant

Edge and ViewPoint have a new feature: Patient Rewards.

This system allows you to calculate points and track rewards you offer as incentive to motivate patient attendance, treatment cooperation, oral hygiene, and more.

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Topics: community promotions, compliance, Practice Connect, patient rewards

How to Effectively Market your Charitable Work [Part 2]

Posted by Shelby Kruse on Jun 14, 2012 9:45:00 AM

by LeAnn Smith
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Topics: Marketing, orthodontics, community promotions, charitable giving, LeAnn Smith

Community Promotions Help Grow Your Practice

Posted by Shelby Kruse on Feb 9, 2012 4:22:00 PM

by Nancy Hyman

As patient referrals decline many practices are reaching beyond the standard professional relations approach to practice growth and promoting directly to the source…potential patients! I have outlined below several community projects that result in active referrals and a healthier practice outlook:

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Topics: marketing plan, New Patients, Nancy Hyman, community promotions

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