By Roger P. Levin, DDS
Prior to the Great Recession, scripting was viewed as the be
st way to be sure patients and parents were getting the information they needed in language they could understand. It still serves that purpose, but Levin Group has reshaped scripting into a powerful motivational tool. We call this new communication technique Value Creation Scripting™.
Topics: orthodontic practice management, Communication, growth plan, Roger Levin, production, scripting
Using the steps outlined below, you can effectively refresh your marketing calendar.
Topics: orthodontic practice management, Marketing, growth plan, marketing plan, Nancy Hyman, orthodontists, Orthodontic, practice growth
The thriving orthodontic practices in today’s environment all share common elements in their practice growth plan: a vision of the desired patient flow (new starts and active patients), determining the target audience, a variety of selected strategies, and implementation of a task list and tracking of referral strategy efforts. In speaking with hundreds of doctors within the last year one point became very clear; the old way of creating growth is no longer working… business as usual no longer creates the desired results!
Topics: orthodontic practice management, Marketing, Consultants, Referrals, growth plan, Organization, marketing plan, New Patients, Nancy Hyman, Ortho2
