Google Updating the Mobile Search Algorithm: What it Means to Orthodontic Practices

Posted by Ben Shin on Apr 30, 2015 3:40:27 PM

By Mary Kay Miller

Heads up! On April 21st 2015, Google rolled out a significant update to their mobile search algorithm. This update has the potential to make a huge impact on Google’s mobile search results.

Before you slip into panic mode, let’s achieve a better understanding of what this algorithm update might do, and how it could impact orthodontic website rankings. As local search continues to shift away from desktop and laptop computers and toward smartphones and other mobile devices, Google must account for the huge decrease in display size from that of a computer screen to a phone.

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Topics: Marketing, Internet Marketing, SEO, website, mobile-friendly

5 Web and Mobile Site Marketing Tips for Orthodontists

Posted by Shelby Kruse on Feb 15, 2013 9:24:00 AM

by Mary Kay Miller
Make the most of your digital real estate with these 5 tips on website and mobile site marketing for orthodontists.


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Topics: orthdontics, orthodontists, Mary Kay Miller, Internet Marketing

Adapt or Perish: Marketing Your Practice in the Digital Age

Posted by Shelby Kruse on Feb 13, 2013 1:36:00 PM

by Mary Kay Miller

For mutual funds or other financial products, a common statement on the prospectus is that past performance is no guarantee of future results. The same is true for marketing your orthodontic practice. What was done six months or six years ago may not have the same effect today.

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Topics: Marketing, orthodontics, Mary Kay Miller, Internet Marketing

3 Super Bowl Marketing Tips for Good Website Design

Posted by Shelby Kruse on Feb 14, 2012 2:43:00 PM

by Mary Kay Miller

After this year’s Super Bowl, I ran across a recent post by Ron Ashkenas and Holly Newman on the Harvard Business Review Blog Network.  The topic was 3 ways that Super Bowl advertisers try to take advantage of very expensive 30 second spots to grab attention and impress viewers.

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Topics: web design, Mary Kay Miller, Internet Marketing

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