Your Patient Appreciation Party

Posted by Ben Shin on Jun 26, 2015 11:27:41 AM

by Dr. Ann Marie Gorczyca

Summer is a great time for a patient appreciation party. Whether in a park, at the movies, or skating at the neighborhood roller rink, your patient appreciation party will be community news and great PR for your orthodontic practice year-round.

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Topics: New Patients, Ann Marie Gorczyca, practice community, party

You Can Win Over Ortho "Shoppers"

Posted by Michelle Haupt on Dec 6, 2012 9:49:00 AM

By Roger P. Levin, DDS

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Topics: orthdontics, New Patients, practice growth, Patient Communication, tips, ortho shoppers, Levin Group

Community Promotions Help Grow Your Practice

Posted by Shelby Kruse on Feb 9, 2012 4:22:00 PM

by Nancy Hyman

As patient referrals decline many practices are reaching beyond the standard professional relations approach to practice growth and promoting directly to the source…potential patients! I have outlined below several community projects that result in active referrals and a healthier practice outlook:

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Topics: marketing plan, New Patients, Nancy Hyman, community promotions

Creating a Growth Plan with a Dynamic Marketing Calendar

Posted by Shelby Kruse on Jan 26, 2012 12:11:00 PM

by Nancy Hyman, Ortho Referral Systems

The thriving orthodontic practices in today’s environment all share common elements in their practice growth plan: a vision of the desired patient flow (new starts and active patients), determining the target audience, a variety of selected strategies, and implementation of a task list and tracking of referral strategy efforts. In speaking with hundreds of doctors within the last year one point became very clear; the old way of creating growth is no longer working… business as usual no longer creates the desired results!

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Topics: orthodontic practice management, Marketing, Consultants, Referrals, growth plan, Organization, marketing plan, New Patients, Nancy Hyman, Ortho2

Take Back the Orthodontic Speciality: Game On!

Posted by Shelby Kruse on Dec 27, 2011 10:44:00 AM

by Char Eash

If you haven’t noticed, being recognized as an orthodontic specialist and retaining the  market share as an orthodontist has become more and more challenging. The end result  and the process of creating a beautiful smile that is also functional have always driven orthodontists to not compromise with patient care, technology, and education. It is just  unfortunate that a general dentist can do orthodontics in a six month period and not really worry about occlusion but rather focus on what the consumer wants: the front teeth  aligned, braces on the teeth in as little time as possible, and less cost! Oh, and throw in  the fact that the insurance companies love the lower benefits being paid out to policy  holders on behalf of the non-specialist! All this adds up to the orthodontic specialty being  challenged to project the difference with the level of patient care they provide and the  benefit of choosing this specialty!

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Topics: orthdontics, Communication, Consultants, New Patients, Ortho2, Char Eash, practice growth

Stop Ortho Shoppers At Your Door!

Posted by Shelby Kruse on Nov 9, 2011 12:09:00 PM

By Roger P. Levin, DDS

To understand how to stop ortho shopping, orthodontists need to know how patients and parents think. They need to know what people care about when deciding on an ortho office. As trained professionals, orthodontists generally assume they are assessed on the basis of their clinical skills. Surprisingly, this isn’t the case.

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Topics: Consultants, New Patients, ortho shoppers, Roger Levin

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