Creating a Growth Plan with a Dynamic Marketing Calendar

Posted by Shelby Kruse on Jan 26, 2012 12:11:00 PM

by Nancy Hyman, Ortho Referral Systems

The thriving orthodontic practices in today’s environment all share common elements in their practice growth plan: a vision of the desired patient flow (new starts and active patients), determining the target audience, a variety of selected strategies, and implementation of a task list and tracking of referral strategy efforts. In speaking with hundreds of doctors within the last year one point became very clear; the old way of creating growth is no longer working… business as usual no longer creates the desired results!

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Topics: orthodontic practice management, Marketing, Consultants, Referrals, growth plan, Organization, marketing plan, New Patients, Nancy Hyman, Ortho2

Clinical Organization

Posted by Shelby Kruse on Dec 14, 2011 11:04:00 AM

by Andrea Cook

Running your clinic on time is a challenge for many offices. One determining factor in a clinician’s ability to keep on schedule is the importance of good clinical organization. Having the side units, clinic, and sterilization area clean and well organized will help the clinical team work more efficiently. If the clinic and side units are well organized and the clinicians have everything they need they can easily adjust the procedure for late patients or patients with breakage.

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Topics: Consultants, Organization, Time Management

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