by Ann Marie Gorczyca

Focus your marketing efforts on the new patient experience first and clinical procedures second.  "We will take great care of you" is the orthodontic team's verbal promise and testimonial to the new patient.  Make a point of telling each new patient that you will take great care of them.   

One way to show new patients that you will take great care of them is to listen to them.  Ask the new patient questions about themselves and let them speak uninterrupted.  Devote time and attention to their responses.  Care enough to listen.  You want your new patient to say, "She really listened to me.  She really cares." 

Topics: orthdontics, Communication, Relationships, Ann Marie Gorczyca, success

Topics: orthodontic practice management, technology, orthdontics, orthodontic trends, practice management, jess huennekens

By Roger P. Levin, DDS
In these challenging times for ortho practices, orthodontists and their teams must keep a sharp focus on the sources of production and profitability. Other aspects of practice operation are important, but the five ortho production drivers demand priority attention if the practice is to resist decline and increase production.

Topics: orthodontic practice management, orthdontics, Referrals, practice growth, Roger Levin, Levin Group

by Mary Kay Miller
Make the most of your digital real estate with these 5 tips on website and mobile site marketing for orthodontists.

 

Topics: orthdontics, orthodontists, Mary Kay Miller, Internet Marketing

By Roger P. Levin, DDS

Topics: orthdontics, New Patients, practice growth, Patient Communication, tips, ortho shoppers, Levin Group

The cloud isn’t new, but many are just learning to understand how powerful it can be for offices. Read the facts about myths you may have been hearing about the cloud.

Myth 1: The cloud is a fad.

Topics: technology, orthdontics, orthodontic trends, orthodontic education, Ortho2, tips, cloud computing, pros and cons

by Scott McDonald

The U.S. Census Bureau released data in January 2012 with sobering implications: The bad economy and slowdown in immigration are shrinking the numbers of children in the U.S. for the first time in a generation. The number of people under 18 was 73.9 million on July 1, 2011. That is a decline of 260,000 from the previous year. Overall, the U.S. population is growing at its slowest rate since the mid-1940s.

Topics: orthodontic practice management, orthdontics, orthodontic trends, Scott McDonald

Topics: orthodontic practice management, orthdontics, Lori Garland Parker, hiring tips

by Char Eash

If you haven’t noticed, being recognized as an orthodontic specialist and retaining the  market share as an orthodontist has become more and more challenging. The end result  and the process of creating a beautiful smile that is also functional have always driven orthodontists to not compromise with patient care, technology, and education. It is just  unfortunate that a general dentist can do orthodontics in a six month period and not really worry about occlusion but rather focus on what the consumer wants: the front teeth  aligned, braces on the teeth in as little time as possible, and less cost! Oh, and throw in  the fact that the insurance companies love the lower benefits being paid out to policy  holders on behalf of the non-specialist! All this adds up to the orthodontic specialty being  challenged to project the difference with the level of patient care they provide and the  benefit of choosing this specialty!

Topics: orthdontics, Communication, Consultants, New Patients, Ortho2, Char Eash, practice growth