By Roger P. Levin, DDS
According to a recent AAO survey, 27% of ortho patients in North America are adults. This begs the question… what are you doing to turn parents into patients? Imagine if you could convert 1 in 4 parents to become patients. That would be a nice bump in starts.
While not all parents are candidates for ortho treatment, many in fact are. They’re seeing firsthand what a great job you’re doing with their child. If their teeth aren’t as straight as they would like, they’re thinking about what ortho treatment could do for their smile.
So how do you get parents to take the next step?