Your Patient Appreciation Party

Posted by Ben Shin on Jun 26, 2015 11:27:41 AM

by Dr. Ann Marie Gorczyca

Summer is a great time for a patient appreciation party. Whether in a park, at the movies, or skating at the neighborhood roller rink, your patient appreciation party will be community news and great PR for your orthodontic practice year-round.

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Topics: New Patients, Ann Marie Gorczyca, practice community, party

Rethinking Kids’ Club Promotions

Posted by Ben Shin on Apr 15, 2015 10:40:07 AM

by Nancy Hyman

Observation kids are an expected stream of future patients. However many orthodontists report a lack of loyalty when it comes time to consent to treatment. It is very disappointing to guide a child and parent through the lengthy observation process only to be informed by Mrs. Johnson that “I will now shop around for the best fit for us”. (Translation: best price.)

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Topics: practice management, Nancy Hyman, community promotions, practice community, kids' club program

The Benefits of a Patient-Centric Culture

Posted by Ben Shin on Feb 20, 2015 12:55:57 PM

By Roger P. Levin, DDS

The most powerful type of marketing your practice can use is word-of-mouth advertising –  patients and their parents saying good things to others about you, your team, your office, and the ortho treatment itself.

The question is, how can you increase the amount of word-of-mouth promotion your practice receives? One of the best approaches is to create a patient-centric culture at your practice.

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Topics: practice growth, practice community, customer service

Honor Clinical Excellence

Posted by Ben Shin on Aug 13, 2014 3:21:00 PM

by Dr. Ann Marie Gorczyca

The conveyance of clinical excellence is the most important aspect of your marketing.  Patients want value.  They want quality.  And above all, they want orthodontists whom they can trust.  They want durability and long-term stability of their results.  It is important for your patients, community, and referring doctors to know you are clinically excellent.

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Topics: Communication, Ann Marie Gorczyca, excellence, practice community, customer service

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