Driving Growth With an Observation Program

Posted by Ben Shin on Sep 18, 2015 10:39:12 AM

By Roger P. Levin, DDS

There are still some orthodontists who reject the idea of establishing an observation program. If you’re one of them and not so busy that you’re turning patients away, I think you should reconsider.

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Topics: practice growth, Roger Levin, observation program

Game Time

Posted by Ben Shin on Apr 3, 2015 11:42:00 AM

by LeeAnn Peniche

"Let your game be your marketing tool." - Michael Jordan

Our game is orthodontic treatment. However, treatment does not start with bands and brackets, it starts with the new patient experience. Our game is about taking care of the person, not just the patient. This begins with the first phone call and continues into the final days of retention.

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Topics: practice management, practice growth

Increasing Production in 2015

Posted by Ben Shin on Mar 13, 2015 2:19:00 PM

by Roger P. Levin

With the first quarter of 2015 coming to a close, now is a good time to assess how your ortho practice is progressing toward production goals for the year. Levin Group recommends a target of increasing production by 15% or more every 12 months. If your practice is not on course to reach that target, here’s how you can to turn it around:

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Topics: practice growth, Roger Levin

The Benefits of a Patient-Centric Culture

Posted by Ben Shin on Feb 20, 2015 12:55:57 PM

By Roger P. Levin, DDS

The most powerful type of marketing your practice can use is word-of-mouth advertising –  patients and their parents saying good things to others about you, your team, your office, and the ortho treatment itself.

The question is, how can you increase the amount of word-of-mouth promotion your practice receives? One of the best approaches is to create a patient-centric culture at your practice.

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Topics: practice growth, practice community, customer service

Five Ortho Production Drivers

Posted by Shelby Kruse on May 8, 2013 2:26:00 PM

By Roger P. Levin, DDS
In these challenging times for ortho practices, orthodontists and their teams must keep a sharp focus on the sources of production and profitability. Other aspects of practice operation are important, but the five ortho production drivers demand priority attention if the practice is to resist decline and increase production.

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Topics: orthodontic practice management, orthdontics, Referrals, practice growth, Roger Levin, Levin Group

You Can Win Over Ortho "Shoppers"

Posted by Michelle Haupt on Dec 6, 2012 9:49:00 AM

By Roger P. Levin, DDS

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Topics: orthdontics, New Patients, practice growth, Patient Communication, tips, ortho shoppers, Levin Group

The Doctor's Role in Practice Success - Part 2

Posted by Michelle Haupt on Oct 9, 2012 2:21:00 PM

Using the steps outlined below, you can effectively refresh your marketing calendar.

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Topics: orthodontic practice management, Marketing, growth plan, marketing plan, Nancy Hyman, orthodontists, Orthodontic, practice growth

The Doctor's Role in Practice Success - Part 1

Posted by Shelby Kruse on Aug 15, 2012 12:13:00 PM

By Nancy Hyman

Doctors, your leadership is the key to practice growth! Let’s breakdown common elements of a successful marketing plan:

  • Determine desired patient flow (New starts and active patients)
  • Appoint a marketing team
  • Track previous year/current year statistics (Referrals, production, etc)
  • Develop strategies
  • Implement a task list
  • Assign a budget

In this blog we will discuss your vision, establishing your marketing team, and initial guidelines for a successful plan.

Your Vision

The Doctor clarifies the flow of patients-patients per day and the preferred number of patient days in each month. Look at your demographic area and set fees based on your patient population. Share your  production goals with your team and create a realistic vision of your practice based on facts. Your Ortho2 software (and correct input) is an integral part of fact gathering and statistical review.

Select a Team Leader and Marketing Team

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Topics: orthodontic practice management, Marketing, marketing plan, Nancy Hyman, orthodontists, orthodontics, practice growth

Take Back the Orthodontic Speciality: Game On!

Posted by Shelby Kruse on Dec 27, 2011 10:44:00 AM

by Char Eash

If you haven’t noticed, being recognized as an orthodontic specialist and retaining the  market share as an orthodontist has become more and more challenging. The end result  and the process of creating a beautiful smile that is also functional have always driven orthodontists to not compromise with patient care, technology, and education. It is just  unfortunate that a general dentist can do orthodontics in a six month period and not really worry about occlusion but rather focus on what the consumer wants: the front teeth  aligned, braces on the teeth in as little time as possible, and less cost! Oh, and throw in  the fact that the insurance companies love the lower benefits being paid out to policy  holders on behalf of the non-specialist! All this adds up to the orthodontic specialty being  challenged to project the difference with the level of patient care they provide and the  benefit of choosing this specialty!

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Topics: orthdontics, Communication, Consultants, New Patients, Ortho2, Char Eash, practice growth

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