By Roger P. Levin, DDS
There are still some orthodontists who reject the idea of establishing an observation program. If you’re one of them and not so busy that you’re turning patients away, I think you should reconsider.
By Roger P. Levin, DDS
There are still some orthodontists who reject the idea of establishing an observation program. If you’re one of them and not so busy that you’re turning patients away, I think you should reconsider.
Topics: practice growth, Roger Levin, observation program
"Let your game be your marketing tool." - Michael Jordan
Our game is orthodontic treatment. However, treatment does not start with bands and brackets, it starts with the new patient experience. Our game is about taking care of the person, not just the patient. This begins with the first phone call and continues into the final days of retention.
Topics: practice management, practice growth
by Roger P. Levin
With the first quarter of 2015 coming to a close, now is a good time to assess how your ortho practice is progressing toward production goals for the year. Levin Group recommends a target of increasing production by 15% or more every 12 months. If your practice is not on course to reach that target, here’s how you can to turn it around:
Topics: practice growth, Roger Levin
By Roger P. Levin, DDS
The most powerful type of marketing your practice can use is word-of-mouth advertising – patients and their parents saying good things to others about you, your team, your office, and the ortho treatment itself.
The question is, how can you increase the amount of word-of-mouth promotion your practice receives? One of the best approaches is to create a patient-centric culture at your practice.
Topics: practice growth, practice community, customer service
By Roger P. Levin, DDS
In these challenging times for ortho practices, orthodontists and their teams must keep a sharp focus on the sources of production and profitability. Other aspects of practice operation are important, but the five ortho production drivers demand priority attention if the practice is to resist decline and increase production.
Topics: orthodontic practice management, orthdontics, Referrals, practice growth, Roger Levin, Levin Group
By Roger P. Levin, DDS
Topics: orthdontics, New Patients, practice growth, Patient Communication, tips, ortho shoppers, Levin Group
Using the steps outlined below, you can effectively refresh your marketing calendar.
Topics: orthodontic practice management, Marketing, growth plan, marketing plan, Nancy Hyman, orthodontists, Orthodontic, practice growth
Doctors, your leadership is the key to practice growth! Let’s breakdown common elements of a successful marketing plan:
In this blog we will discuss your vision, establishing your marketing team, and initial guidelines for a successful plan.
The Doctor clarifies the flow of patients-patients per day and the preferred number of patient days in each month. Look at your demographic area and set fees based on your patient population. Share your production goals with your team and create a realistic vision of your practice based on facts. Your Ortho2 software (and correct input) is an integral part of fact gathering and statistical review.
Topics: orthodontic practice management, Marketing, marketing plan, Nancy Hyman, orthodontists, orthodontics, practice growth
If you haven’t noticed, being recognized as an orthodontic specialist and retaining the market share as an orthodontist has become more and more challenging. The end result and the process of creating a beautiful smile that is also functional have always driven orthodontists to not compromise with patient care, technology, and education. It is just unfortunate that a general dentist can do orthodontics in a six month period and not really worry about occlusion but rather focus on what the consumer wants: the front teeth aligned, braces on the teeth in as little time as possible, and less cost! Oh, and throw in the fact that the insurance companies love the lower benefits being paid out to policy holders on behalf of the non-specialist! All this adds up to the orthodontic specialty being challenged to project the difference with the level of patient care they provide and the benefit of choosing this specialty!
Topics: orthdontics, Communication, Consultants, New Patients, Ortho2, Char Eash, practice growth
